The news and trends affecting consumer engagement that caught our eye this week.
In this week's customer engagement recap:
- How Much Revenue Does Email Drive?
- FINALLY: You'll soon be able to 'dislike' things on Facebook, says Mark Zuckerberg
- What Customer Loyalty Professionals Can Learn from Content Marketing
- Study: Most Americans online, mobile
- 45 Essential Engagement & Loyalty Twitter Accounts You Need to Follow
How Much Revenue Does Email Drive? (eMarketer)
We all complain about email, and the overwhelming amount of irrelevant (not even spam, really) messages we get in our inbox. If we actually took time to read through each one of the messages we get every day, we'd surely die within hours.
But...when something comes in with the right message, at the right time, email still works really, really well. According to this report, email revenue is equal to the combined revenue of every other digital marketing channel combined.
FINALLY: You'll soon be able to 'dislike' things on Facebook, says Mark Zuckerberg (Business Insider)
You can call you Aunt Vi and let her know Facebook heard her request in 2008. One has to wonder exactly why Facebook would go down this path. It isn't as if there's a need for even more negativity on social media, and the brands trying to connect with their audiences on the service are the ones most likely to suffer.
What Customer Loyalty Professionals Can Learn from Content Marketing (Access Loyalty Blog)
Did you know you're experiencing content marketing at this very moment?! Kind of fun, right? The continuing popularity of this education/information-centric form of customer enticement is growing. There's a lot that customer loyalty professionals can pick up from it (and vice versa).
Study: Most Americans online, mobile (Chain Store Age)
Really not a ton here you don't already know. But just in case: smartphone adoption is continuing to shoot through the roof and people are using them to go online. If your audience is in North America especially, everything you create must be digestible on a mobile device.
45 Essential Engagement & Loyalty Twitter Accounts You Need to Follow (Access Loyalty Blog)
Speaking of education and content marketing, those of us playing in the customer engagement and loyalty world are fortunate to have some wicked smart people to learn from. Take this list, and follow each of these accounts. Do it!