The News, Views, Insights, and Opinions affecting consumer engagement
That You Need to Know
In this week's customer engagement recap:
- Moe’s Southwest Grill Innovates Customer Experience Through Augmented Reality
- When to Use Customer Feedback, and When to Ignore It
- The Importance of Targeted and Personalized Email Marketing
- Personalize Your Member Experience for Better Engagement
- Megastore on the bubble: What shrinking Target And Wal-Mart stores mean
- Lowe’s reboots customer engagement with in-store robots
Moe’s Southwest Grill Innovates Customer Experience Through Augmented Reality (Loyalty360)
What does giving customers the ability to hold their phones up to artwork and interact with it have to do with engagement and loyalty?
We're not sure. But it's different. The kind of thing other restaurants aren't doing. Plus, it's another reason to download and actually use a branded mobile app - and that's crucial real estate to earn in the modern era.
Either people won't use it, or it'll improve the experience of those who will. Win/win.
When to Use Customer Feedback, and When to Ignore It (The Access Loyalty Blog)
Here's a quick summary: Listen to your customers to find answers to today's problems. Listen to your customers' problems to find the answer to tomorrow's problems. Clear?
The Importance of Targeted and Personalized Email Marketing (Kobie Marketing)
Personalize Your Member Experience for Better Engagement (MemberMan)
A thought so nice we had to include it twice. At this point we need an animated GIF of Dave Chappelle as Rick James, grinding his shoes on Eddie Murphy's couch, yelling out "USE YOUR DATA! USE YOUR DATA!" I'll buy you a cup of coffee for it. Whatever it takes to get the message across.
Megastore on the bubble: What shrinking Target And Wal-Mart stores mean (Loyalty One)
As we alluded to in last week's roundup, JC Penney is clawing it's way back, but for what? Is there a future for the department store, when you can never have enough space or variety to compete with Amazon? As Bryan Pearson says here, the future isn't in being everything to everyone, it's being something specific to someone specific.
Lowe’s reboots customer engagement with in-store robots (Chain Store Age)
Keeping an ever-changing roster of retail employees up to date on products and friendly is a losing battle for many. Hence, the LoweBot. A "kiosk-like robot will help consumers better navigate the store and merchandise, scan inventory and check stock availability."