Let's Talk About Access - The September 23 Customer Engagement Recap

By Brandon Carter | Updated on Sep 23, 2016 10:35:00 AM

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The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

Farm Bureau Member Benefits

This article is full of great perspectives (including mine) on a touchy issue - is expiring points and miles an effective way to drive engagement in frequent flyer programs? There may not be a right or wrong answer, but right now there's a big, gaping opportunity among all of these programs that's being ignored - pulling regular people from out of the fray and into the loving arms of one airline. Right now, that tender lovin' is reserved for high rollers, which is acceptable as long as there's a path to that status. 

In our view that path is paved by constant engagement and the ability to earn something - anything - with even the smallest amount of points. Generate engagement to prove your value repeatedly, and people will keep coming back.

  • Access Development Names Casey Kleinman CEO, Kelly Passey President (PRWeb)

This is big news for us here at Access, as two long-time veterans of the company (and our industry) take the helm of the ship. It's going to be exciting to see what these two have in store, and you'll want to keep your eyes here to find out.

  • What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three Years (MarketingProfs)

You know those gigantic loyalty stats pages we manage? We're three years into those, and to celebrate, I took a stab at pinpointing the three biggest takeaways for MarketingProfs. The biggest? Loyalty is not an easy game to play.

Is there anything more obnoxious in modern marketing than a social media "guru" overstating what's actually feasible on social networks? We promise not to call ourselves gurus, but we do think there's an opportunity that most companies aren't grabbing on to: blogging with the goal of retention in mind. It's possible and maybe easier than blogging to try and draw in new customers. 

If you read that above article about blogging for loyalty, then you will recognize this fantastic example from Marriott - highlighting your successful members so that others may aspire to emulate them. You don't need a multi-million dollar ad campaign to do it - just a story and a channel, which could be your blog, Instagram, or any other platform your audience hangs out on.
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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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