The News, Views, Insights, and Opinions affecting consumer engagement
That You Need to Know
In this week's customer engagement recap:
- Examining the Air Miles Expiry Debate
- Access Development Names Casey Kleinman CEO, Kelly Passey President
- What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three Years
- How Blogging Can Boost Your Customer Engagement and Retention
- Marriott highlights Rewards members in new campaign
Examining the Air Miles Expiry Debate (Sweet Tooth Rewards)
This article is full of great perspectives (including mine) on a touchy issue - is expiring points and miles an effective way to drive engagement in frequent flyer programs? There may not be a right or wrong answer, but right now there's a big, gaping opportunity among all of these programs that's being ignored - pulling regular people from out of the fray and into the loving arms of one airline. Right now, that tender lovin' is reserved for high rollers, which is acceptable as long as there's a path to that status.
In our view that path is paved by constant engagement and the ability to earn something - anything - with even the smallest amount of points. Generate engagement to prove your value repeatedly, and people will keep coming back.
Access Development Names Casey Kleinman CEO, Kelly Passey President (PRWeb)
This is big news for us here at Access, as two long-time veterans of the company (and our industry) take the helm of the ship. It's going to be exciting to see what these two have in store, and you'll want to keep your eyes here to find out.
What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three Years (MarketingProfs)
You know those gigantic loyalty stats pages we manage? We're three years into those, and to celebrate, I took a stab at pinpointing the three biggest takeaways for MarketingProfs. The biggest? Loyalty is not an easy game to play.
How Blogging Can Boost Your Customer Engagement and Retention (The Access Loyalty Blog)
Is there anything more obnoxious in modern marketing than a social media "guru" overstating what's actually feasible on social networks? We promise not to call ourselves gurus, but we do think there's an opportunity that most companies aren't grabbing on to: blogging with the goal of retention in mind. It's possible and maybe easier than blogging to try and draw in new customers.
Marriott highlights Rewards members in new campaign (The Wise Marketer)