The Customer Engagement Recap - October 2

By Brandon Carter | Updated on Oct 2, 2015 11:00:00 AM

Customer_Engagement_Recap_-_October_2

The news and trends affecting consumer engagement that caught our eye this week. 

 

In this week's customer engagement recap:

  • Samsung Pay’s Big Launch Day
  • TSYS Study Shows Wide Adoption of Mobile Banking Apps Among U.S. Consumers
  • Mobile Banking and the Tipping Point for Mobile Payments 
  • Amazon takes cue from Uber; will pay consumers to deliver packages
  • 4 Dramatic Shifts in the Workplace That Will Positively Affect Employee Engagement
  • Target takes first price-matching shot in holiday retail war

 

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  • Samsung Pay’s Big Launch Day (PYMNTS)

We've been excited for Samsung Pay to launch since their acquisition of Loop, which brought out the very-cool Magnetic Secure Transmission technology, giving them instant acceptance at 90% of merchants without additional hardware. 

But, as with every mobile payment provider out there, cool technology alone won't be enough to bring people to the table. Speaking of...

 

  • TSYS Study Shows Wide Adoption of Mobile Banking Apps Among U.S. Consumers (TSYS)

Is it possible that everyone was jumping the gun on mobile payments, and we should have been focusing on building mobile banking engagement as a precursor? 

 

Spoiler: Yes, mobile banking - and enabling mobile commerce in that environment - is a gateway to mobile payments. The ecosystem is being built today, but the end (widespread mobile payment adoption) may still be a while away.

 

  • Amazon takes cue from Uber; will pay consumers to deliver packages (Chain Store Age)

 We can't have drones delivering packages yet, but many of us will soon have the next best thing: a fleet of independent contractors toting our stuff across town, on-demand. 

 

We're not willing to concede the concept of employee engagement to its current doom and gloom appearance. There are some serious trends (and in some instances, adjustments) happening right now that are going to start righting the ship. 

 

  • Target takes first price-matching shot in holiday retail war (NY Post)

If you take a close look at many retail price matching policies, you'll often find a disclaimer saying they won't match from Amazon or Walmart. By taking on the two head-on, not to mention Costco and Sam's among others, Target levels the playing field bit in-store and especially online. 

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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