Loyalty Statistics: The Ultimate Collection

Posted by Brandon Carter on Jan 9, 2017 6:02:00 AM

Customer brand loyalty is a rich and complex subject to grasp. What is it? (Here's a definition.) How is it earned? Is it worth the effort?

New Call-to-action For your convenience, we've compiled dozens of statistics to help light the way - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with. We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).

These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research). Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.

We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments.

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Topics: Rewards Programs, Points and Miles Programs, Customer Incentives, Discount Programs, What is Loyalty?, Card-Linked Offers, Access Development, loyalty statistics, Consumer, loyalty programs, loyalty stats, customer loyalty

The Access Development 2016 Year in Review

Posted by Brandon Carter on Dec 27, 2016 9:34:00 AM

It's hard to believe that another year is already at an end, but the cold weather and snow outside our office are constant reminders that 2017 is just around the corner.

Looking back, 2016 was probably our best year ever. We know, it seems like we say that every year!

But it's true - Access Development experienced more growth and success than ever before. 2016 was just the latest in a steady upward trend for several years in a row now.

So what happened this year that's been so great? Here are just a few highlights from Access' 2016:

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Topics: Employee Discount Programs, Mobile Coupons, Member Benefits, Access Development, customer loyalty

New Resource: Access Client Case Studies

Posted by Brandon Carter on Aug 16, 2016 9:00:00 AM

"What exactly does Access Development do? Some kind of programming?"

With a name like Access Development, we get that question frequently. But most people quickly catch on that we're an engagement and loyalty company.

But then the followup question to that is, "Well, how exactly do you build engagement and loyalty?"

The answer is low-cost member benefits, employee perks, premium incentives, upsell packages, and so on.

We do our best to explain it, but sometimes these things need to be expressed in a story.

Which is why we've rolled out a new case study section on AccessDevelopment.com.

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Topics: Access Development

The Access Development 2015 Year in Review

Posted by Brandon Carter on Dec 22, 2015 8:30:00 AM

As 2015 draws to a close, those of us at Access Development wanted to take a moment to say thank you to every one of our clients, partners, and contacts who helped make this year the best one yet. Along with our best wishes to each of you, here’s a brief recap of why 2015 has been so special - and why we think 2016 will be even better.

It was an unprecedented year in our product development, as we introduced five key solutions intended to address specific needs:

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Topics: Employee Discount Programs, Mobile Coupons, Member Benefits, Access Development, customer loyalty

The Access Development 2014 Year in Review

Posted by Brandon Carter on Dec 31, 2014 9:32:00 AM

 

Access turned 30 this year. 

If we were embodied in an individual, we might have spent this year moping around, complaining about how hard it is to recover from parties that end at 2am. Or constantly telling people how 30 "Doesn't really feel all that different."

Instead, we're glad to report that 2014 has been the best in company history.

In keeping with the traditions of the holidays, we wanted to send out an update to our friends and colleagues on what’s been a very eventful 2014. Here are some of our more meaningful highlights from this past year:

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Topics: Employee Discount Programs, Mobile Coupons, Member Benefits, Access Development, customer loyalty

How Discounts are Changing the Mobile Payments Adoption Curve (VIDEO)

Posted by Brandon Carter on Dec 18, 2014 2:30:00 AM

It’s holiday shopping season. People have abandoned their families to shop on Thanksgiving, then stood outside in the wee hours of the morning on Black Friday waiting for doors to open.

They’ve dutifully ignored work (on occasion) to browse online retailers. They’ve sharpened their elbows and mobilized through intense crowds at malls, warehouse stores, and big box retailers.

People will go to great lengths to get a great deal. They’ll do things outside their normal scope of behavior, especially this time of year.

In fact, if you browse through our collection of coupon statistics, you’ll see that valuable merchant content inspires people to try a lot of new things.

Even mobile payments.

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Topics: Customer Engagement, Customer Incentives, Ongoing Incentive Programs, Mobile Coupons, News, Payment Card Rewards, Card-Linked Offers, Viewpoints, mobile wallet adoption, Access Development, money2020, mobile payments adoption

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