Loyalty Overload - The December 9 Customer Engagement Recap

Posted by Brandon Carter on Dec 9, 2016 2:37:00 PM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

2016 Coupon Statistics

Posted by Brandon Carter on Dec 9, 2016 8:00:00 AM

Few business techniques are as consistently effective as the venerable coupon. Love them or hate them, NO ONE can deny that a coupon can draw a crowd to a business.

And it isn't just the needy - research shows that rich folks are some of the most avid couponers around. And it isn't just older folks, as the advent of mobile coupons and a sketchy economy have conspired to create a new generation of frugalistas in Millennials. Used intelligently, coupons can acquire and retain (yes, retain) a ton of business for any company. 

To help you keep up with the latest research and data around the influence of coupons, we've created this collection of the freshest, newest coupon statistics. These stats are only those that have been released in 2016.

Don't you love that new stat smell? Us too!

Stats from years past (not to mention these new ones) can be found on the mothership - the Ultimate Collection of Coupon Statistics.

As with every other stats page we curate, there's a link to the original source following each stat. 

Give this page a bookmark, as we'll be updating it frequently throughout 2016. If you have data you'd like included, please drop us a line in the comments. 

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Topics: coupon stats, consumer trends

King of the Jungle - The December 2 Customer Engagement Recap

Posted by Brandon Carter on Dec 2, 2016 2:37:00 PM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

How Online and B2B Businesses Can Get on the Local Spending Bandwagon

Posted by Brandon Carter on Nov 22, 2016 8:44:00 AM

As it turns out, marketing hype folks are onto something with this idea of "hyperlocal."

After all, we just published research that shows consumers are staying very local to make their routine purchases.

And the more frequent the purchase, the less they're willing to travel. It's why there's a Starbucks or McDonald's on seemingly every block.

Ecommerce is shooting up, but still accounts for around 8% of all spending.

So, hyperlocal is the word.

If you operate a brick-and-mortar business, your blueprint is set. Draw a 20 minute radius around your location, and build your operation around those local consumers. Do what you need to do to bring them in and become part of their routine.

Super easy!

But…

What does this mean if you operate an online business?

Or a B2B business?

How can you take advantage of this hyperlocal bandwagon consumers are on? 

It's not easy, but it is possible.

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Topics: local merchants, consumer trends

Pay Per Clickpalooza - The November 18 Customer Engagement Recap

Posted by Brandon Carter on Nov 18, 2016 7:12:34 AM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

Tomorrow: Free Webinar on Consumer Spending and Proximity

Posted by Brandon Carter on Nov 15, 2016 9:02:00 AM

Are you busy tomorrow? 

Of course you are. Everyone is busy. 

But you'll want to carve out 45 minutes or so to learn about some key consumer behavior that might change the way you do business.

We're going to host a live, free webinar on a study we conducted about how far people will go to make routine purchases.

If you've ever heard that "80% of consumer spend occurs within 20 miles of home," but wondered where it came from, well, I'm sorry - that stat doesn't exist. 

But our research shows that it was on the right track, just a little understated.

In our webinar tomorrow, we'll discuss what purchases people will travel for, and which ones they make close to home. 

We'll also talk about what motivates them to spend when location isn't a factor, and what's different between rural and urban buyers.

Click here (or the banner below) to register for free. Even if you're unable to attend, we'll still send you the presentation and a recording when we're finished.

consumer spending research

You can review our primary findings in the original announcement here.

Check out our infographic that illustrates the differences in travel preferences for specific purchases here

See you tomorrow on the webinar!

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Topics: research, consumer trends

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