Did you know Starbucks, probably the biggest coffee brand in the world, spends more on health benefits than coffee beans?
They invest more in their employees than they do in their primary product.
They have a great corporate culture and they compensate fairly. If you asked them, they’d say their employees (and the on-site atmosphere those baristas create) are their primary product.
They’re one of the most beloved brands in the world, and odds are the majority of you reading this have bought a drink from there in the past 24 hours.
What Starbucks has done works very well.
Yet many companies are moving in the opposite direction.[Continue Reading]