The Customer Engagement Recap – December 5

Posted by Brandon Carter on Dec 5, 2014 2:35:00 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Today's Jobs Report Is Just Good News, Period
  • Will Amazon's new private label give Pampers a run for its money?
  • Stagnancy in Your Loyalty Program? Time for a New Perspective
  • Twitter Offers drops digital coupons into your feed
  • Why Employee Discount Programs Work: From One HR Professional to Another
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Topics: Customer Engagement, Employee Discount Programs, Customer Incentives, HR, Discount Programs, Payment Card Rewards, Viewpoints, Weekly Recaps, customer loyalty, consumer trends

The Customer Engagement Recap – November 14

Posted by Brandon Carter on Nov 14, 2014 1:21:00 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Black Friday doesn't have the best deals
  • UPS Braces for Online Shipping Surge With New Delivery Tactics
  • What Consumers Want From Brands This Holiday Season
  • Cheap gas will goose spending by 6%, analyst sees $52B in savings
  • Finding the Right People at the Right Time: Coupons and Loyalty Programs
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Topics: Customer Engagement, Customer Incentives, Discount Programs, Viewpoints, deals, Consumer spending, Weekly Recaps, coupons, customer loyalty

The Relationship Between Member Benefits, Discount Programs, and Successful Associations

Posted by Brandon Carter on Nov 12, 2014 3:32:00 AM

 

member benefits case studiesI joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful Powerpoint on writing press releases.

That’s all. Obviously, that relationship didn’t last too long. The press releases I’ve constructed since are better, I suppose. Worth my investment into the organization? Eh, nope.

Ask someone why they join a professional association and they’ll offer up networking, educational opportunities, certifications, or representation. All important and vital functions of any association.

Then, ask someone why they won’t renew a membership, or why they’re not interested in joining at all, and they’ll tell you it’s because they didn’t see the personal value in it. There’s just not enough in it for them to justify the expenditure.

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Topics: Educator Access, Customer Engagement, Customer Incentives, Discount Programs, Member Benefits, Viewpoints, member retention, member engagement, customer loyalty

Finding the Right People at the Right Time: Coupons and Loyalty Programs

Posted by Dave Bona on Nov 9, 2014 11:45:00 PM

Over the course of my years working with merchants on coupon campaigns, I’ve found one common, recurring question: How can a coupon can help me connect with the right person at the right time?

In other words, the merchant wants to know how to connect to people who aren’t a current customer, at a time when that person is looking to make a purchase.

That isn’t just an issue with coupons, it’s really the key to overall business success, right? If we had a formula to get in front of the right person at the right time we’d all be billionaires.

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Topics: Customer Engagement, Customer Incentives, Ongoing Incentive Programs, Mobile Coupons, Discount Programs, Member Benefits, Viewpoints, customer loyalty

What Consumers Want From Brands This Holiday Season

Posted by Brandon Carter on Nov 5, 2014 1:14:00 AM

Are we heading into the most competitive holiday shopping season ever?

We know last year was a little intense, beginning with a Black Friday/Cyber Monday full of deep discounts and winding up with a large percentage of consumers holding out for last second deals. The result was a bloodbath on price tags, as retailers had no choice but to cut prices to keep up.

Deloitte predicts 2014 holiday shopping will increase by 13% over last year, up to around $1300 per household. That’s a good sign for everyone – namely, more money to go around for every business, right? No more deep discounts or fire sales, right?

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Topics: Customer Engagement, Customer Incentives, Mobile Coupons, Member Benefits, Viewpoints, consumer behavior, customer loyalty

The Customer Engagement Recap – October 31

Posted by Brandon Carter on Oct 31, 2014 3:38:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Starbucks to offer delivery in select cities
  • Retailers buck trend and announce they will be closed on Thanksgiving
  • Are Mobile Wallets 400% More Difficult to Use than Physical Wallets?
  • AT&T Accused of Deceiving Smartphone Customers With Unlimited Data Plans
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Topics: Customer Engagement, Customer Incentives, Mobile Coupons, Viewpoints, Weekly Recaps, consumer behavior, customer loyalty

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