Customer Loyalty Statistics: 2017 Edition

Posted by Ashley Autry on Feb 20, 2017 9:02:00 AM

Is 2017 the year customer loyalty truly dies?
 
Or will brands step up their engagement and customer experiences to the level the modern consumer expects? 
 
What can be done to earn die-hard devotion and enthusiasm from a stretched and skeptical populace?
 
Who knows? One thing is for sure, we're going to make sure the data and stats are here for your perusal.
 
As we've done the last couple years, this page is going to contain every piece of relevant customer engagement and loyalty stat released in 2017. Of course, these stats plus stats of year's past can be found on our Ultimate Collection of Loyalty Statistics.
 
As always, we'll provide a link back to the original source of the data. If you have research you'd like us to include, feel free to drop it in the comments.
 
[Continue Reading]

Topics: loyalty stats, customer loyalty

Loyalty Statistics: The Ultimate Collection

Posted by Brandon Carter on Jan 9, 2017 6:02:00 AM

New Call-to-action (New: Only want the latest data? Check out our collection of 2017 loyalty stats.)

Customer brand loyalty is a rich and complex subject to grasp. 

What is it? (Here's a definition.)

How is it earned?

Is it worth the effort?

For your convenience, we've compiled dozens of statistics to help light the way - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with.

We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).

These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research).

Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.

We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments.

[Continue Reading]

Topics: Rewards Programs, Points and Miles Programs, Customer Incentives, Discount Programs, loyalty statistics, loyalty programs, loyalty stats, customer loyalty

Customer Loyalty Statistics: 2016 Edition

Posted by Brandon Carter on Aug 18, 2016 4:30:00 PM

Update: Looking for 2017 stats? We've got them right here.

29% of your B2B customers are engaged (Gallup)

B2B customers with high customer engagement scores achieve 50% higher revenue/sales, 34% higher profitability and 55% higher share of wallet (Gallup)

Customer loyalty is a world of moving targets. Consumer sentiment is shifting constantly, as are the strategies and tactics loyalty marketers utilize. It's hard to stay on top of what's happening in the industry.
 
We want to make it a bit easier for you. Just as we did in 2015, we're going to compile every new, relevant statistic around customer loyalty and loyalty marketing. This page will be a bit bare for the next few weeks, but it'll fill up quickly as more research is published.
 
Every new piece of data added here will also be added to our ultimate collection of loyalty statistics, which encompasses every year (though we try to eliminate stats that are older than four years or so). When relevant, data from this page will also be added to our ultimate collection of Millennial loyalty statistics, or our employee engagement statistics page
 
If those aren't enough stats for you, then we also maintain a collection of coupon statistics. Hey, we're stat geeks
 
As always, we'll provide a link back to the original source of the data. If you have research you'd like us to include, feel free to drop it in the comments.
[Continue Reading]

Topics: loyalty stats, customer loyalty

Engagement & Loyalty Tips Delivered to Your Inbox

inexpensive customer appreciation
New Call-to-action
member benefits case studies