Alumni associations face a brutal loyalty challenge.
Their job is to maintain engaged relationships with people that carry five digits of debt from their college experience. College was great, but exiting with that debt into entry level positions can spoil the good vibes. The real world quickly bites hard.
Yet, those alumni are critical cogs in an institution's success. They're the people who will most likely become donors, promote the school through their own success, and eventually send their kids to the same school.
It's vital that those relationships are maintained, beginning at the moment a student becomes a graduate and lasting a lifetime.
Late in 2015, Alumni Access (our division dedicated to helping alumni associations engage their members) rolled out a massive survey effort. Their goal was to identify the successes and pain points being faced by alumni associations across the US.
It turns out they're facing many of the same pains felt by loyalty marketing professionals:
- Subordination to sales? Check!
- Increasing opt-outs and contact churn? Check!
- Pressure to increase transaction frequency and size? Check!
And that's just the start of it. The survey was over 60 questions long, and Alumni Access received responses from hundreds of alumni relations professionals. The findings are too much for a blog post or even a white paper.
So, we're hosting a free webinar. Join us at 11:30am Eastern on March 15, as we'll break down the pains and successes this unique group is facing. Click here to register.
You should register, even if you don't plan to attend. Registrees will receive a white paper outlining the findings shortly after the conclusion of the webinar.
Even if you're not an alumni relations pro, I think you'll still find a lot of useful insights that apply to every audience. We're all battling for positive real estate in the minds of consumers, and what enables one industry to succeed could very well enable yours.