Ashley AutryBig news today at Access. We are excited to announce that Kelly Passey, EVP of business and product development, will be speaking at the BAI Payments Connect Conference & Expo. He'll be showing off our new mobile rewards app as part of the Payments Innovations Forum, which features 15 groundbreaking technologies in the payments industry.
Our rewards app combines two types of merchant funded rewards: registered card-linked offers and "show your phone" mobile coupons. The app engages users with valuable local content that encourages bank interaction beyond basic account functions. For banks interested in the coming wave of mobile payments, this app is a significant ally in building the kind of mobile engagement that's going to be required for consumer adoption.
A version of this app was first introduced in late 2012 with the Zions Cash Rewards app.
The BAI Payments Connect Conference & Expo 2013 is being held in Phoenix, Arizona at the Phoenix Convention Center on March 11-13. Kelly will be speaking on March 12 around 1:58 p.m. in room 106 C. If you're going to be at the conference, come visit us anytime at booth #3 for a complimentary trial of the app.
Check out our official press release here.
Topics: Rewards Programs, Mobile Coupons, Payment Card Rewards, Card-Linked Offers, Member Benefits, merchant funded rewards, customer loyalty
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