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Employee Loyalty's Role in Customer Loyalty

By Brandon Carter | Updated on Dec 8, 2010 5:38:28 AM

We can sit around and talk about great loyalty hacks all day. 

You can get people to take action with an incentive. 

There are a million ways to get more sales.

But loyalty? The "I don't care if I have to drive across town and spend 50% more" type of loyalty?

That usually comes from a deeper connection with a brand. It transcends price, convenience, 

Topics: employee engagement, Access Development, customer service, customer loyalty

Written by: Brandon Carter

Brandon is a former writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding. Connect with him on LinkedIn or Twitter at @bscarter