Access Development to Debut Micro-Redemption Engine at FinovateSpring 2012

Salt Lake City, UT - April 25, 2012

Access Development, a supplier of merchant content for rewards and loyalty programs, will debut PowerDeals, a new micro-redemption product, at FinovateSpring in San Francisco May 8 & 9.

PowerDeals is designed to build engagement and loyalty for banks while simultaneously reducing program costs and accrual liability. The product leverages popular merchant-funded discount content to create frequent points or miles transactions at a fraction of the cost of typical redemption rewards.

“We know that the more people transact with rewards programs, the more loyal they become. But the price of providing a quality reward is becoming ever more prohibitive,” says Kelly Passey, Access’ EVP of Business and Product Development. “What we plan to show at FinovateSpring is a product that delivers excellent value to consumers at a low cost to the provider. PowerDeals will entice more redemptions, resulting in increased loyalty plus significant savings for programs and members.”

The Finovate series of events serves as a launching pad for new and innovative technology in the financial services industry. The companies selected to present are given seven minutes of stage time to showcase their innovation without the aid of presentation slides. FinovateSpring will feature a total of 64 presenters.

For more information about Access Development and our loyalty and rewards services, visit accessdevelopment.com or follow us on Twitter at twitter.com/accessloyalty.

About Access Development
For over 25 years, Access Development has helped companies connect with their customers and build revenue, loyalty and retention through custom rewards and discount programs. The company’s discount network of over 250,000 locations and national brands is America’s largest, providing discounts of up to 50% on everyday items to millions of end users. For more information on Access, please visit accessdevelopment.com or follow us on Twitter and LinkedIn.

About FinovateSpring
FinovateSpring is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in San Francisco, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateSpring is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit http://www.finovate.com/spring2012.