Merchant funded rewards are an emerging force in the rewards and loyalty arena. Sorting out the best practices and providers that work for each program can be a bit daunting. This infographic, provided by David Brebner at Mindful Insights, serves as a great overview of the industry, who the major players are, and why these types of rewards are quickly becoming so important.
Brandon is a former writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding. Connect with him on LinkedIn or Twitter at @bscarter