Incentives are great. It's always cool to get something, even if it's just a little flashlight on a key chain. The problem is that cool only lasts for a few minutes, then the flashlight is thrown into a junk drawer, never to be heard from again. Except for the most premium incentives, the stuff that costs big bucks, the junk drawer is the eventual destination for most of the items companies give their customers and employees. The result is a lot of dollars spent for a few seconds of goodwill.
It's a problem we seek to solve with Savings Across America, a new premium incentive product designed to create long-term goodwill between the provider and recipient. Savings Across America offers three- or six-month memberships to over 200,000 discounts at local and national restaurants, retailers, hotels and so on. It can be a standalone incentive program or an addition to an existing catalog, and can be purchased by consumers for points, miles or another loyalty currency.
The big benefit? Savings Across America has a real impact on the lives of its users, and creates goodwill that extends beyond the term of the membership. Contact us for a product demo, and check out the press release here.
Brandon is a former writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding. Connect with him on LinkedIn or Twitter at @bscarter