---
title: 20 Tips to Solicit More Customer Feedback
description: Customer feedback is important to success, but sometimes customers have to be persuaded to provide it. Here are 20 ideas and best practices for any business
---

[The Access Loyalty Blog ](https://blog.accessdevelopment.com)

# [20 Tips to Solicit More Customer Feedback](https://blog.accessdevelopment.com/20-tips-to-solicit-more-customer-feedback)

 Written by [Brandon Carter](https://blog.accessdevelopment.com/author/brandon-carter) | Oct 23, 2014 9:30:00 AM

Did you ever have a boss that didn't communicate very much with you? Have you ever dreaded a performance review because you had *no idea* what was going to transpire?

It's an awful but all too common style of management (and one that's basically banned here at Access). One of the keys to a great relationship - professional or otherwise - is communication. Ideally, there shouldn't be any mystery about where people stand.

Now instead of your boss, think about your customers. Where does your company stand with them? Do you only hear from them when they're pissed off?

Do you hear from them at all?

Acquiring customer feedback isn't as easy as it sounds. As it stands, most companies only hear from their customers after a bad experience - which is important, but there's a larger opportunity to grab feedback from them when they're happy. Or when they're not even a customer yet. Or when they're simply test driving a product or service.

## 20 Ideas to Generate More Customer Feedback

Here are a few ideas and best practices on how to open the floodgates of feedback, which can (and should) inform every aspect of an organization.

## Feedback Matters

Customer feedback is a potential boon to every business. Without it, people work blindly, keeping their fingers crossed that everything is okay.

With it, companies get a clear roadmap of what's working and what isn't, not to mention tighter relationships with customers (who feel important and valued). The end result is [customer loyalty](http://www.accessdevelopment.com/loyalty-programs.html?__hstc=233546881.ff60e6215e8d9132620f481facbd6bbd.1491926744399.1557169945283.1557236670370.347&__hssc=233546881.16.1557236670370&__hsfp=3209188865) and an active base of enthusiastic fans.

There isn't a magic bullet to bringing in more customer feedback. It really boils down to two aspects:

But having it is so much better than flying blindly. Cut out the mystery and start talking.

[View full post](https://blog.accessdevelopment.com/20-tips-to-solicit-more-customer-feedback)

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