Posted by Brandon Carter on Mar 2, 2022 8:00:00 AM

In a perfect world new members join your organization and instantly understand your purpose and your value to them. They would renew forever and ever, and refer their friends who become loyal members themselves. Everyone's happy and dancing and singing and sharing candy and life is just awesome. We can all dream, right...

Posted by Brandon Carter on Feb 6, 2020 9:00:00 AM

Customer loyalty can be defined in several different ways. Primarily, customer loyalty is when a person transacts with a brand (or purchases a specific product) on an ongoing basis. However, loyalty can take many different shapes and forms. Some argue that customer loyalty is when a customer only purchases from specifi...

Posted by Brandon Carter on Jan 29, 2020 4:15:00 PM

 Getting free stuff is great, but… There’s always a little skepticism that comes with a “free” price tag. What’s wrong with it? Does the quality level match the price? How good can it really be if it’s free? You get the idea – generally, the lower the price the less you expect from the product or service. So, maybe som...

Posted by Brandon Carter on May 30, 2019 8:07:56 AM

I joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful PowerPoint on writing press releases. That’s all. Obviously, that relationship didn’t last too long. The press releases I’ve constructed since are better, I suppose. Wor...

Posted by Brandon Carter on Mar 27, 2019 8:24:00 AM

As we mentioned, one of Access' core products is discount programs; bundles of valuable merchant offers sourced by us and offered to consumers through our client groups. We like discount programs so much, we published a 30 page guide about them for free. They've proven effective at generating engagement and driving acq...

Posted by Brandon Carter on Dec 26, 2018 9:00:00 AM

It’s no secret that MoviePass has been making major moves lately in an attempt to stay alive. When it first came out, MoviePass promised its subscribers the ability to view 1 movie a day (365 movies a year) for a low monthly fee of $9.95– a revolutionary new way to see motion pictures affordably.