Posted by Brandon Carter on Mar 26, 2020 8:39:00 AM

In a perfect world new members join your organization with an understanding of your purpose and your value to them. They renew forever and ever and refer their friends who become loyal members themselves. Everyone's happy and dancing and singing and sharing candy and life is just awesome. The real world obviously works...

Posted by Brandon Carter on Feb 20, 2020 9:44:00 AM

  We spend a lot of time talking about customer loyalty here. It’s part of this blog’s title, after all. We’re very interested in the mechanics that lead a customer to enter into a relationship, of sorts, with a brand. And like any great relationship, that affection can’t just be a one-way street. It’s pretty safe to s...

Posted by Brandon Carter on Feb 6, 2020 9:00:00 AM

Customer loyalty can be defined in several different ways. Primarily, customer loyalty is when a person transacts with a brand (or purchases a specific product) on an ongoing basis. However, loyalty can take many different shapes and forms. Some argue that customer loyalty is when a customer only purchases from specifi...

Posted by Brandon Carter on Jan 29, 2020 4:15:00 PM

 Getting free stuff is great, but… There’s always a little skepticism that comes with a “free” price tag. What’s wrong with it? Does the quality level match the price? How good can it really be if it’s free? You get the idea – generally, the lower the price the less you expect from the product or service. So, maybe som...

Posted by Brandon Carter on May 30, 2019 8:07:56 AM

I joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful PowerPoint on writing press releases. That’s all. Obviously, that relationship didn’t last too long. The press releases I’ve constructed since are better, I suppose. Wor...

Posted by Brandon Carter on Mar 27, 2019 8:24:00 AM

As we mentioned, one of Access' core products is discount programs; bundles of valuable merchant offers sourced by us and offered to consumers through our client groups. We like discount programs so much, we published a 30 page guide about them for free. They've proven effective at generating engagement and driving acq...