A customer is someone who buys something. A member is someone who belongs to something.
Every business should aim to have members, even those without a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with a product or brand.
These relationships don’t happen by accident. Some brands can develop deep cult followings, but not all of us can be Apple or Starbucks.
We can however, borrow specific tactics from membership groups designed to build engagement and long-term loyalty.
Start small. Try any of these 20 member engagement ideas used by some of the largest membership organizations in the world.