People willingly hand their money over to corporations all the time. They’re happy to do so when they get something of value in exchange: product, service, experiences, etc. Right now, finances are tight for a lot of American consumers. In fact, the number one worry keeping them up at night is...
What if everyday purchases like eating out, new shoes, groceries, a zoo visit, or a hotel stay came with built-in savings? Good news! That’s the everyday...
The season of giving (and spending!) is here, and you can bet your bottom dollar that consumers everywhere are preparing for it. The question is: are you?...
Summary: Learn about transactional and emotional loyalty, and how to earn them. Understand the importance of member involvement, empowerment, and recognition...
It's hard to believe that another year is already at an end, but the cold weather and snow outside our office are constant reminders that 2017 is just around...
In the last 15 minutes, I’m willing to bet you popped open your smartphone. Twice, maybe three times, even. You might be texting, but you might have checked...
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Kendra Lusty