This is a golden era for consumers.
Their tight ways have bent retailers to their will, resulting in lower prices and a renewed focus on customer service.
Bad business practices are being called out while the good guys are being rewarded.
Brands are battling in The Coliseum while consumers casually switch to whoever fits their fancy.
It’s pretty great, actually.
Conversely, it’s also a golden era for marketers. Smart marketers, that is.
We have more data available than ever before. We have more channels, and tons of loyalty-building tools at our disposal that were unthinkable just a few years back.
Pounding consumers over the head with sales messages just doesn’t work like it used to.
However, smart marketers are able to utilize everything at their disposal and engage with consumers.