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Posted by Brandon Carter on May 13, 2015 10:13:00 AM

This is a golden era for consumers.

Their tight ways have bent retailers to their will, resulting in lower prices and a renewed focus on customer service.

Bad business practices are being called out while the good guys are being rewarded.

Brands are battling in The Coliseum while consumers casually switch to whoever fits their fancy.

It’s pretty great, actually.

Conversely, it’s also a golden era for marketers. Smart marketers, that is.

We have more data available than ever before. We have more channels, and tons of loyalty-building tools at our disposal that were unthinkable just a few years back.

Pounding consumers over the head with sales messages just doesn’t work like it used to.

However, smart marketers are able to utilize everything at their disposal and engage with consumers.

Posted by Brandon Carter on Mar 25, 2015 6:30:00 AM

Operating the nation's largest discount network is lots of fun. We get to work with cool brands, mom and pop joints, amusement parks, and other fun stuff. We help people save money on things they actually need to buy, which is even better. 

For the end user, getting access to a discount program is a little like Christmas morning. It's fun to tear through the program and see all the places you love that are on it, plus inspiration that comes from knowing they can save on places they've never been before. Most Americans probably haven't considered picking up some Pakistani food before, but a mobile coupon for 30% off tends to open minds. (Personal recommendation: start with seekh kebabs.)

In the midst of all that excitement there's also usually a bit of a letdown when people don't see some of their favorite brands. 

"Where's Walmart? Or Whole Foods? Or (insert popular brand name here)?"

Posted by Brandon Carter on Dec 31, 2014 9:32:00 AM

 Access turned 30 this year. 

If we were embodied in an individual, we might have spent this year moping around, complaining about how hard it is to recover from parties that end at 2am. Or constantly telling people how 30 "Doesn't really feel all that different."

Instead, we're glad to report that 2014 has been the best in company history.

In keeping with the traditions of the holidays, we wanted to send out an update to our friends and colleagues on what’s been a very eventful 2014. Here are some of our more meaningful highlights from this past year:

Posted by Brandon Carter on Dec 18, 2014 2:30:00 AM

It’s holiday shopping season. People have abandoned their families to shop on Thanksgiving, then stood outside in the wee hours of the morning on Black Friday waiting for doors to open.

They’ve dutifully ignored work (on occasion) to browse online retailers. They’ve sharpened their elbows and mobilized through intense crowds at malls, warehouse stores, and big box retailers.

People will go to great lengths to get a great deal. They’ll do things outside their normal scope of behavior, especially this time of year.

In fact, if you browse through our collection of coupon statistics, you’ll see that valuable merchant content inspires people to try a lot of new things.

Even mobile payments.

Posted by Dave Bona on Nov 9, 2014 11:45:00 PM

Over the course of my years working with merchants on coupon campaigns, I’ve found one common, recurring question: How a coupon can help me connect with the right person at the right time?

In other words, the merchant wants to know how to connect to people who aren’t a current customer, at a time when that person is looking to make a purchase.

That isn’t just an issue with coupons, it’s really the key to overall business success, right? If we had a formula to get in front of the right person at the right time we’d all be billionaires.

Posted by Brandon Carter on Nov 5, 2014 1:14:00 AM

Are we heading into the most competitive holiday shopping season ever?

We know last year was a little intense, beginning with a Black Friday/Cyber Monday full of deep discounts and winding up with a large percentage of consumers holding out for last second deals. The result was a bloodbath on price tags, as retailers had no choice but to cut prices to keep up.

Deloitte predicts 2014 holiday shopping will increase by 13% over last year, up to around $1300 per household. That’s a good sign for everyone – namely, more money to go around for every business, right? No more deep discounts or fire sales, right?