Posted by Travis Isaacson on Oct 28, 2014 5:16:00 AM

I’m a mobile wallet user, sure. I used it once when my gas tank was nothing but fumes and my physical wallet was nowhere to be found. I used it another time when I reached the checkout line with a load of groceries but was without my physical wallet again. I’m a huge fan of mobile wallets (when I don’t have my physical...

Posted by Brandon Carter on Sep 24, 2014 1:07:00 AM

Look at the state of business today. Employees walked out on their jobs in support of an ousted CEO that they really, really liked. There are massive protests on Wall Street (again). The NFL is holding press conferences to apologize for press conferences that weren't apologetic enough. Clearly, the rules of business ha...

Posted by Brandon Carter on Jul 30, 2014 2:40:00 AM

Why hasn’t the technology of the Jetsons come to fruition? Why can’t I wake up and be taken through a conveyor belt that automates the process of showering/getting dressed/eating breakfast/greeting the family/heading out to work? It feels like the future, after all. We all tote around connected devices that allow us to...

Posted by Brandon Carter on Jul 17, 2014 2:31:00 AM

We've already gone over some ideas about creating emotional bonds with Millennials and their forebears, the Baby Boomers. In between the two, of course, is Generation X, or those born between 1965 and 1980, roughly. With Boomers having so much money and Millennials being such a dramatic departure from the norm, Xers ar...

Posted by Brandon Carter on Jun 26, 2014 3:57:00 AM

We’ve talked quite a bit about emotional loyalty and purchasing loyalty, and how emotional loyalty is the pinnacle of the mountain. Which not only means it’s the most desired type of devotion, it means it’s the most difficult to obtain. The problem is emotional loyalty is largely based on intangibles, or characteristic...

Posted by Brandon Carter on Jun 24, 2014 2:27:00 AM

There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile using a thousand variations on the popular "SoLoMo" mashup word. "LoMoSo," "MoLoSo," "SoMoLo," and "LoSoMo" were a few of those mentioned as these (fictional) compan...