Over the course of my years working with merchants on coupon campaigns, I’ve found one common, recurring question: How a coupon can help me connect with the right person at the right time? In other words, the merchant wants to know how to connect to people who aren’t a current customer, at a time...
Are we heading into the most competitive holiday shopping season ever? We know last year was a little intense, beginning with a Black Friday/Cyber Monday full...
I’m a mobile wallet user, sure. I used it once when my gas tank was nothing but fumes and my physical wallet was nowhere to be found. I used it another time...
Look at the state of business today. Employees walked out on their jobs in support of an ousted CEO that they really, really liked. There are massive protests...
Why hasn’t the technology of the Jetsons come to fruition? Why can’t I wake up and be taken through a conveyor belt that automates the process of...
We've already gone over some ideas about creating emotional bonds with Millennials and their forebears, the Baby Boomers. In between the two, of course, is...
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Dave Bona