Posted by Kendra Lusty on Dec 20, 2021 9:20:15 AM

There are 525,600 minutes in a year, and as the popular Broadway song asks: “how do you measure a year?” As we at Access look back on 2021, perhaps we’d measure it in dollars saved by members, or even better, dollars earned as cash back from travel bookings (there were a lot of those). Or, maybe we should count the num...

Posted by Kendra Lusty on Nov 26, 2021 10:00:00 AM

Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets. Grade schoolers will study extra hard on their spelling tests to earn a bonus recess. And my stubborn 8-year-old would probably still be in diapers if it weren’t ...

Posted by Kendra Lusty on Oct 15, 2021 9:00:00 AM

Open enrollment season is also known as hug-a-harried-HR-professional season. Okay, I just made that up, but the fact remains that open enrollment is a busy and stressful time of year for those in Human Resources. Every year, the stakes grow higher as businesses fight to keep the best and brightest working for them. We...

Posted by Kendra Lusty on May 26, 2021 10:00:00 AM

In case you haven’t heard, Disneyland in Anaheim, California is now selling tickets in anticipation of welcoming out-of-state guests on June 15. Oo-de-lally! And for travelers wishing to stay near the park, the Disneyland Hotel plans to open July 2 with reduced capacity.  This comes only 6 weeks after Disneyland broke ...

Posted by Gary Toyn on Mar 30, 2021 8:00:00 AM

We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of endorphins that comes from getting a good deal, evolutionary science tells us that our brains are hard-wired to conserve our resources and avoid inefficiencies. That’s w...

Posted by Kendra Lusty on Mar 17, 2021 8:00:00 AM

Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for items they purchased with cash rather than credit, according to psychologists. Hollywood loves to show suitcases full of benjamins or handfuls of dollars raining ...