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Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile using a thousand variations on the popular "SoLoMo" mashup word. "LoMoSo," "MoLoSo," "SoMoLo," and "LoSoMo" were a few of those mentioned as these (fictional) companies are trying incredibly hard to stand out from a very crowded field trying to capitalize on new consumer trends.

It's a hilarious sendup of a very real movement. Everyone wants to get in front of consumers in the ongoing digital revolution. It's a tough job, what with a still-sagging economy and stagnant wages hindering well-informed and scrupulous spenders, who only have flexibility with about 36% of their income. Good luck.

The brands who will win - and by "win" we mean capture frequent engagement and spending - will be the ones most able to capitalize on the where, how, and why people buy.

To that end, we put together an infographic highlighting some of the new developments in consumer spending, what's changing and what isn't, and how saving money is still king. To learn even more about engaging the modern consumer, download our free eBook today.

Pop Quiz!

Without consulting Google or your address book, name the following:

 

Your plumber

 

Your dentist.

 

The last membership organization you joined.

 

Your real estate agent.

 

The brand of cereal you ate this morning. Or the name of the farm your eggs came from, if you're the lucky type that gets to have a nicer breakfast.

 

The family vet.

 

The manufacturer of the ink pen next to your hand. Or the manufacturer of the case around your smartphone on which you're reading this.

 

Okay, quiz over. How did you do?

Just a guess, but you probably drew blanks on many of these. It's okay; you're just not engaged with these brands.