<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=238977&amp;fmt=gif">

Posted by Gary Toyn on Aug 21, 2019 9:27:00 AM

For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home.

We've cited that stat before, as have countless other respected sources like ForbesEbay, and MediaPost. All of which have quoted this statistic without attribution.

The problem is, the stat is a myth. It doesn't exist, as this writer documented.  

Typically, they point to an official source identified simply as “US Census data,” but no link to a study or web page is given.

It really sounds good and seems to make sense.

But then again, what about the "retail-apocalypse?" What about the growth of online spending?

Posted by Ashley Autry on Aug 1, 2019 10:49:21 AM

With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.

Posted by Kendra Lusty on May 16, 2019 8:00:00 AM

You’ve probably heard it called customer success – after all, that’s what it’s known by in most of the business world.

Here at Access, we call it client success and we have an entire department dedicated to it.

Or you could call it member success. While not a buzz word, this would be just as relevant a term.

What am I talking about?

All these describe the idea that companies should strategize their business plan with the end user in mind. And little by little, it has taken over the business world mindset and become the preferred way to gain an audience’s loyalty – and all the benefits that come with it.

Posted by Kendra Lusty on Apr 25, 2019 9:19:34 AM

Some businesses seem to have it made. They have a faithful following that only seems to grow year after year.

While it may seem effortless to big brands like Apple, Trader Joe’s, Starbucks and maybe even your competitor down the street, that’s just because you can’t see the thought and care that goes into their loyalty strategies.

In fact, you can build your own wildly successful loyalty program by hitting the right notes for your organization and members. Hint: “right” could mean something very different for you than it does for other successful businesses.

There are a lot of reasons an association might want to build a new member benefits platform. Some are attempting a formal loyalty strategy for the first time. Some may not be seeing the results they want and are beginning to rethink their solutions.

Posted by Kendra Lusty on Mar 28, 2019 6:09:00 AM

When planning for college, I believed journalism was the best (maybe only) choice I had to earn an actual money-making career based on writing. Even though I knew early on I was unhappy in that major, I stuck through my classes.

And worked at the school newspaper.

And practiced my “interview skills” on unsuspecting blind dates.

Basically, I pounded away at the goal for three years before taking a step back to figure out why things weren’t falling into place like they should. It took opening up my mind to realize that my basic premise was wrong before I could make the change. I’m much happier now, thanks for asking.

When we make choices based on wrong assumptions, our results won’t be satisfactory no matter how good our intentions.

Posted by Kendra Lusty on Feb 28, 2019 8:00:00 AM

You might call me a Millennial. I was born right there on the border of what’s considered a Millennial and a Gen Xer. I can sympathize with both, including the quirks from both.

What does that mean? For one thing, it means I’ll smother mayo on my sandwich while saying “hey Siri, why do people say Millennials are killing mayo?”

But mostly, it means I can understand why “kids these days” behave so differently than the generations before. It’s no wonder they’re perceived as “killing” so many of the things that used to define what it meant to be an adult. They want totally different things, especially when it comes to the relationships they hold with the businesses they frequent.