<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=238977&amp;fmt=gif">

Being an association representative isn't easy. You can talk yourself blue about all the great things the organization does - lobbying, insurance, collective bargaining - and inevitably, the potential member's eyes start wandering off, or they pull out their phone to catch up on the latest Facebook has to offer.

This is why someone invented member benefits. No matter what the core function of the association is, members are always going to need something a little bit more tangible. More often than not, these benefits are what make the difference in convincing someone to join, then convincing them to stay on as the years go by.

Discount programs are extremely popular for this reason. They make the "why you should join" conversation very simple.

Educator Access Director Emily Hayes works with dozens of educator's associations and literally millions of teachers looking to save with Access discount programs. Occasionally an issue comes up that impacts both education and business. Social media definitely qualifies, and Emily has taken a look at the issue of social media in schools.

This post was written by Emily Hayes, Access' Senior Director of Educator Access. Emily, and Access, works with education associations in 40 states, helping nearly two million educators save money and stay engaged with their associations. Emily can be contacted via email.)