Posted by Brandon Carter on Dec 6, 2016 9:15:00 AM

Consumers carry big sticks these days. Just ask anyone who's ever been tasked with online brand management. Nothing can bring a large corporate empire to its knees faster than an angry Tweeter with a couple thousand followers. That consumer power is never more on display that this time of year. Most people are spending...

Posted by Brandon Carter on Jul 22, 2014 12:01:00 AM

Let’s play “The Stereotype Game!” Q1: Of the following choices, which is the best way to appeal to Millennials? A) Free Cats and Gourmet Meals (each only for Instagram photos, not for actual consumption) B) Unlimited Pop Tarts C) Endless Streaming Game of Thrones Episodes with Handy “Witty Things to Tweet” suggestion b...

Posted by Dave Bona on Mar 3, 2014 2:45:00 AM

We've made the claim that coupons can work for just about any business, as long as the deals are created with specific goals and audiences in mind. Mom-and-pop shops, regional chains, national retailers and yes, high-end brands. That's right, even high-end brands can - and do - use deals to entice the right crowd to sh...

Posted by Dave Bona on Feb 4, 2014 10:24:00 PM

Access Vice President of Partnership Marketing Dave Bona oversees the development and maintenance of the nation’s largest private discount network, featuring over 300,000 merchants. We asked Dave to chime in with his thoughts on coupons and how the practice is changing for merchants. Be sure to catch parts one, two, an...

Posted by Dave Bona on Jan 29, 2014 12:03:00 AM

Access Vice President of Partnership Marketing Dave Bona oversees the development and maintenance of the nation’s largest private discount network, featuring over 300,000 merchants. We asked Dave to chime in with his thoughts on coupons and how the practice is changing for merchants. Be sure to catch parts one and two ...