Let’s play “The Stereotype Game!”
Q1: Of the following choices, which is the best way to appeal to Millennials?
A) Free Cats and Gourmet Meals (each only for Instagram photos, not for actual consumption)
B) Unlimited Pop Tarts
C) Endless Streaming Game of Thrones Episodes with Handy “Witty Things to Tweet” suggestion box
Q2: Of the following choices, which is the best way to appeal to affluent crowds?
A) Caviar Fountains
B) Free “How to Swim Through Deep Reservoirs of Gold Coins” Lessons from an S. McDuck
C) A Complimentary Chauffeur for their Chauffeur’s Chauffeur
Q3: Who are the most avid coupon users?
A) The Poor
D) The Affluent
E) Both C & D
Wow, those are some serious stereotypes. And while it would be awesome to have an unlimited flow of pop tarts and someone to drive around your driver’s driver, those are probably not reasonable for a business to offer people of those respective generations.
In truth, the correct answer to both Q1 and Q2 is the correct answer to Q3. Millennials and the affluent are the most voracious coupon-using demographics in the marketplace today.