Why hasn’t the technology of the Jetsons come to fruition? Why can’t I wake up and be taken through a conveyor belt that automates the process of showering/getting dressed/eating breakfast/greeting the family/heading out to work?
It feels like the future, after all. We all tote around connected devices that allow us to share video calls and broadcast our images to the entire world at a moment’s notice – and yes, we’re going to be wearing them on our wrists soon. We’ve got self-driving vehicles and robots that drop treats out of the sky on the horizon. We even have the beginnings of the cyborgs that humanity is destined to battle in the coming decades.
The online world has changed everything quick, fast, and in a hurry. We communicate differently, we find information differently, we shop differently.
We don't, however, purchase items differently. In that area, consumers are still overwhelmingly going local.