Posted by Gary Toyn on Aug 21, 2019 9:27:00 AM

For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home.

We've cited that stat before, as have countless other respected sources like ForbesEbay, and MediaPost. All of which have quoted this statistic without attribution.

The problem is, the stat is a myth. It doesn't exist, as this writer documented.  

Typically, they point to an official source identified simply as “US Census data,” but no link to a study or web page is given.

It really sounds good and seems to make sense.

But then again, what about the "retail-apocalypse?" What about the growth of online spending?

Posted by Brandon Carter on Jul 30, 2014 2:40:00 AM

Why hasn’t the technology of the Jetsons come to fruition? Why can’t I wake up and be taken through a conveyor belt that automates the process of showering/getting dressed/eating breakfast/greeting the family/heading out to work?

It feels like the future, after all. We all tote around connected devices that allow us to share video calls and broadcast our images to the entire world at a moment’s notice – and yes, we’re going to be wearing them on our wrists soon. We’ve got self-driving vehicles and robots that drop treats out of the sky on the horizon. We even have the beginnings of the cyborgs that humanity is destined to battle in the coming decades.

The online world has changed everything quick, fast, and in a hurry. We communicate differently, we find information differently, we shop differently.

We don't, however, purchase items differently. In that area, consumers are still overwhelmingly going local.