It's late September. The pumpkin spice lattes are back, the Halloween displays are already up, and somewhere in almost every growing company's life, someone in a meeting says, 'We should really have a loyalty program.’ Then comes the harder question: build it yourself, buy something off the shelf,...
A professional association wants to scale member renewals by giving people a reason to think about their membership more than once a year, at renewal time.
Most loyalty programs are great at the "earn" part. Members rack up points, the number on their account goes up, everyone feels good for a second. Then what?...
I just did the whole phone-clean-off thing again. I deleted 7 or so apps that I haven’t used in months. I realized most of them I only downloaded to get a...
I bet you've watched a customer you were sure was loyal just up and leave one day. No complaint, no warning. Just gone. Oof, does that sting. It's probably not...
We're all creatures of habit, are we not?
Most ecommerce brands treat “place order” as the finish line, but it's actually the starting line.
Many businesses spend their entire budget chasing new leads while ignoring the people who already support them. Shifting your focus toward long-term growth...
Sometimes, I drive to a new store an hour away because I need a specific item. Sometimes I download an app to order one thing. Sometimes I'll join a loyalty...
A member emails your office asking whether the organization offers any travel discounts. You forward it to two colleagues. Nobody knows.
Many ecommerce brands spend their time chasing the wrong thing. They're watching their traffic climb, celebrating spikes in new customers, and treating revenue...
You know that feeling right after you buy or sign up for something. That quick little jolt of "wait, did I just do that?" Maybe it's joining a gym, subscribing...
Ashley Autry
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