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Posted by Gary Toyn on Apr 18, 2019 9:15:49 AM

Gary Toyn is a client marketing consultant for Access who frequently shares his experiences, research and insight into the world of member benefits - everything from discount platforms to engagement. In this article, he speaks to the value dining discounts contribute to member rewards.

 

Why are restaurant discounts so critical to the success of your member benefits program?

Posted by Ashley Autry on Apr 11, 2019 8:37:17 AM

We talk about customer loyalty a lot here on the Access blog. Not surprising, given that this is indeed a "loyalty blog."
 
When it comes to the topic of customer loyalty, however, we like to draw as much and as often as possible from what's happening in the real world. Using real data. In the pursuit of real results.
 
And while some principles around customer loyalty tend to remain the same, it's always the data that helps us distinguish between the truth and what is merely "conventional wisdom."
 
That's why every year we lend our loyalty community a helping hand by gathering every relevant bit of customer engagement and loyalty data we can find. Since new data emerges all the time throughout the year, we update these statistics at least monthly, if not more often, so be sure to bookmark or subscribe to our email.
 
Note: the stats below and others from recent years can be found as always on our Ultimate Collection of Loyalty Statistics . As we've done in years past, we'll continue to provide a link back to the original source of the data for your convenience. And if you have relevant information you'd like us to include, don't hesitate to drop it in the comments.
 
Enjoy!
 

Loyalty has always been essential to the success of businesses and organizations. And we don't really see this changing anytime soon.

And yet, while the role of loyalty tends to remain the same in the present, we wondered if today's data might tell us what it will look like tomorrow...or next week...or next year?

When planning for college, I believed journalism was the best (maybe only) choice I had to earn an actual money-making career based on writing. Even though I knew early on I was unhappy in that major, I stuck through my classes.

And worked at the school newspaper.

And practiced my “interview skills” on unsuspecting blind dates.

Basically, I pounded away at the goal for three years before taking a step back to figure out why things weren’t falling into place like they should. It took opening up my mind to realize that my basic premise was wrong before I could make the change. I’m much happier now, thanks for asking.

When we make choices based on wrong assumptions, our results won’t be satisfactory no matter how good our intentions.

Not all member discount programs can really attract and engage your constituents like they promise. Here are 20 of the most important elements to look for in an effective (and compelling) discount program.

About a 4 minute read

 

Why are more and more member-based organizations, employers, associations offering their constituents a private discount program as part of their benefits?

Because if it’s done right, offering compelling consumer discounts has almost universal appeal with virtually any demographic,  young or old, male or female. 

I’m a self-proclaimed Potterhead (a nickname given to fanatics of the Harry Potter series).

Needless to say, one of my favorite trips as an adult (yes I said adult) was a quick, two day visit to Universal Studios Orlando to finally experience the Wizarding World of Harry Potter.

And it was...

AWESOME!

I got to see Gringotts Bank, eat at the Leaky Cauldron, enjoy a frozen butterbeer, go inside Ollivanders wand shop, ride on the Hogwarts Express and more.

My point? Traveling is an important part of peoples’ lives as it creates opportunities for discovery, exploration, shared experiences and lasting memories.

Which brings me to the idea that people love to travel (no surprise there) - all kinds of people in all kinds of ways for all kinds of reasons.

How much do people love to travel you ask?

So much so that we've created an entire stats page around it, Travel and Tourism Statistics: The Ultimate Collection, to help us better understand travelers.

Americans alone took 2.3 billion solo trips for business and leisure purposes in 2017.

Not only do people like to travel, but they spend a significant amount of their hard earned dollars on road trips, vacations, getaways, staycations, etc.

Direct spending by resident and international travelers in the U.S. averaged $2.8 billion a day, $118.2 million an hour, $2.0 million a minute and $32,800 a second in 2017.

Because traveling is such a significant part of people’s lives, we've identified 6 things you should know about travel savings as they relate to your members.