Once you have sold a product or service to a client the hard part is done. You have already converted a potential customer into an actual customer but how do you ensure that they continue to buy from you? How do encourage customer loyalty and what part does social media have to play in this?
In this article, we focus on how you can use social media to not just get new customers but also retain them. In fact, if used correctly social media can be an excellent marketing and customer retention tool.