Once you have sold a product or service to a client the hard part is done. You have already converted a potential customer into an actual customer but how do you ensure that they continue to buy from you? How do encourage customer loyalty and what part does social media have to play in this?

In this article, we focus on how you can use social media to not just get new customers but also retain them. In fact, if used correctly social media can be an excellent marketing and customer retention tool.customer engagement learning

Posted by Brandon Carter on Nov 15, 2017 5:00:00 AM

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.

In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer.

As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands.

People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.

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You’ve probably heard all the same talk I did.

“Robots and AI are the future!”

“Automation and personalization are the next great wave of customer engagement!”

A robot that’s going to handle customer requests? An automated system that’s going to craft personal messages delivered through the right medium at just the right time?

How stinking cool is that?! Sign me up.

Posted by Ashley Autry on Nov 7, 2017 6:02:00 AM

Is 2017 the year customer loyalty truly dies?
Or will brands step up their engagement and customer experiences to the level the modern consumer expects? 
What can be done to earn die-hard devotion and enthusiasm from a stretched and skeptical populace?
Who knows? One thing is for sure, we're going to make sure the data and stats are here for your perusal.
As we've done the last couple years, this page is going to contain every piece of relevant customer engagement and loyalty stat released in 2017. Of course, these stats plus stats of year's past can be found on our Ultimate Collection of Loyalty Statistics.
As always, we'll provide a link back to the original source of the data. If you have research you'd like us to include, feel free to drop it in the comments.

Your customers have a voice.

Your customers use that voice to leave feedback about your business within seconds on social media and online review platforms like Facebook, Google, and Twitter.

It’s essential that you customers to use their voice, to leave their feedback for you and other customers to see. This will give you the opportunity improve your products and services (based on customer experiences) and to develop relationships with customers by responding to their feedback.

Here are three ways to empower the Voice of the Customer at your business.

Posted by Guest Author on Oct 24, 2017 8:06:00 AM

Whatever the relationship, there’s one thing that’s valued most. Trust.

Most know it’s easier selling to an existing customer than acquiring new ones. While developing loyal customers presents a whole different set of challenges, your customer is the pulse of a business and can define your success. Their loyalty comes from your ability to build trust.

Developing loyal customers begins with getting things right. Identifying issues, providing resolutions, and fine tuning along the way. It’s building on trust that certain standards are met, and maintained. It reflects on your brand, and a task that shouldn’t be taken lightly.

What does this have to do with loyal customers being your best marketers? We’ll get there.