I buy Oreos a lot: for the treat cabinet, for parties, for gifts. No one complains about Oreos. But as prices for everything keep rising, I’ve been trying out store brands (half the price) and other treats when they go on sale. Am I a retained customer?
Here's something I've noticed after years of working in loyalty and retention: the brands that struggle most with churn aren't the ones ignoring it. They're...
Why the Recurring Revenue Model Changes Everything Let's be honest about the way most businesses think about sales.
The CFO didn't ask it aggressively. He just asked: "Is this program making us money?" The loyalty director had enrollment numbers. Redemption totals. Open...
Associations are under more pressure than ever to prove their value. Not just once a year at renewal time, but constantly, in ways members can actually feel....
Winning new B2B customers is becoming more and more expensive every year, and that’s something most companies are experiencing right now. In fact, studies show...
Kendra Lusty
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