Posted by Ashley Autry on Jun 1, 2021 10:00:00 AM

(New: Only want the latest data? Check out our most recent year-specific collection of loyalty stats.) Customer brand loyalty is a rich and complex subject to grasp.  If you've found this page, you're probably trying to understand it too. You may be starting at the beginning, trying to define terms like customer loyalt...

Posted by Ashley Autry on Feb 3, 2021 9:00:00 AM

A customer is someone who buys something. A member is someone who belongs to something. Every business should aim to have members, even those without a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with a product or brand. These relationships don’t ...

Posted by Ashley Autry on Nov 17, 2020 7:00:00 AM

Just like a juicy Thanksgiving turkey, the best discount programs are made with carefully chosen ingredients that come together to create a recipe for success. When we think about eating a delicious holiday bird, most of us imagine ingredients like parsley, celery, onion, lemon pepper, salt, sage and thyme.  Almost no ...

Posted by Ashley Autry on Sep 14, 2020 8:30:00 AM

People fall in love with brands for many reasons. They're drawn to become loyal through value, performance, branding and their own personal ROI. Great customer service will also draw in a few people. But, in sick twist of fate, poor customer service is the overwhelming reason why people abandon brands. 47% of customers...

Posted by Ashley Autry on Dec 3, 2019 9:03:22 AM

And just like that, 2019 came and went - yet another prosperous year in the books. And we couldn't have done it without our incredible team of employees here at Access, as well as our awesome merchant partners and clients. We are beyond grateful for the many wonderful relationships we've made this year, fresh opportuni...

Posted by Ashley Autry on Oct 28, 2019 9:02:50 AM

It's a dark, cold night. We're gathered outside around the campfire. There's a noticeable uneasy feeling lurking in the air. So with flashlight in hand, our scary story begins... ...Once upon a time there was a consumer that met a brand and became its devoted customer. The brand also expressed it's love for the custome...