Three things about me... ...I’m a Millennial, median income-earning female. Why did I tell you this? Because simply knowing my age, salary and gender make it fairly easy to create an instant consumer loyalty profile on me. Based on the three demographics I fit into, chances are good: I prefer...
Your discount membership programs can have a powerful effect on your members' quality of life. That’s a serious statement. Having the power to affect someone’s...
In simplest terms, successfully managing (and growing) any membership organization boils down to two key objectives. Member acquisition. And member retention....
With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.
It seems these days everyone has a loyalty program – coffee shops, restaurants, airlines, education associations, hotels, retailers, etc. And if you’re not...
Access is often used by subscription services as a way for them to bring added value to their product and customers. Discounts offered on or with these...
Ashley Autry
