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I’m a self-proclaimed Potterhead (a nickname given to fanatics of the Harry Potter series).

Needless to say, one of my favorite trips as an adult (yes I said adult) was a quick, two day visit to Universal Studios Orlando to finally experience the Wizarding World of Harry Potter.

And it was...

AWESOME!

I got to see Gringotts Bank, eat at the Leaky Cauldron, enjoy a frozen butterbeer, go inside Ollivanders wand shop, ride on the Hogwarts Express and more.

My point? Traveling is an important part of peoples’ lives as it creates opportunities for discovery, exploration, shared experiences and lasting memories.

Which brings me to the idea that people love to travel (no surprise there) - all kinds of people in all kinds of ways for all kinds of reasons.

How much do people love to travel you ask?

So much so that we've created an entire stats page around it, Travel and Tourism Statistics: The Ultimate Collection, to help us better understand travelers.

Americans alone took 2.3 billion solo trips for business and leisure purposes in 2017.

Not only do people like to travel, but they spend a significant amount of their hard earned dollars on road trips, vacations, getaways, staycations, etc.

Direct spending by resident and international travelers in the U.S. averaged $2.8 billion a day, $118.2 million an hour, $2.0 million a minute and $32,800 a second in 2017.

Because traveling is such a significant part of people’s lives, we've identified 6 things you should know about travel savings as they relate to your members.

Have you ever asked yourself what creates loyalty?

We have.

In fact, we’ve filled several pages devoted to gathering the latest facts and stats about all things customer loyalty and engagement.

What is it? How do you earn it? Is it worth the effort? (And so on...)

On the flip side, have you ever wondered what makes loyalty fade?

We’ve asked ourselves that one, too, turning again to our content-filled stats pages to seek out some answers.

Read on and discover -- like we did -- five clear patterns that studies suggest are fast and easy ways to turn off consumers and drive them away from becoming truly loyal.

One of the great things about working at Access is its positive attitude towards work-life balance and employee wellness. As a result, I get to spend more time doing what I love outside of work, in this case teaching and taking dance classes on a weekly basis. Over the past decade, the first brand I turn to when I need (or heck, just want) a new piece of athletic clothing is Lulu Lemon.

Why? Because when I shop Lulu I feel valued, appreciated, understood and like I’m part of something.

How is that possible?

To start, its athletic clothing is made with specific purposes in mind as the description of what each item is ideal for can be found on the tag. I also perceive Lulu’s clothing designs to excel in the area of flattering and fitting women’s body types. And, it offers in-store hemming services at no charge so you feel like each item was made just for you.

Bonus! Lulu has a program called “Sweat Collective” for people who teach/coach athletic activities. As a part of this group, I enjoy 25% off all of my personal purchases and feel my input/opinion on products is valued.

Plus, the popular athletic retailer offers community fitness and wellness classes/events all over the world.

So… am I emotionally connected with/engaged/loyal to Lulu Lemon?

Posted by Ashley Autry on Dec 18, 2018 3:33:15 PM

The holiday spirit is in the air at Access this time of year. When you walk through the office halls on any given day in December, you're bound to see decorated cubicles, a Christmas tree in the front lobby, and employees participating in spirit days full of baked treats, festive socks, ugly Christmas sweaters and more.

In fact, we just celebrated a great year with our annual company holiday luncheon - where we reveled merrily about the work put in over this past year to support you. Our clients. Our merchant partners.

In short, our friends. 

The 2018 holiday season is officially here, and you can bet your bottom dollar that consumers everywhere are preparing for it.

The question is: are you?

Whether you're in the business of customer loyalty, employee engagement, or member retention, the holidays represent a major opportunity to strengthen the relationships you value most.

Here at Access, we want to help you get ready. After all, 91% of consumers say they plan to "celebrate the season" this year, giving you a chance to fill a stocking with goodwill. Read on to learn more about how (and why) a little extra care and consideration can go a long way during the holidays.

Holiday Spending: Bigger Than Ever

With Thanksgiving and Christmas just around the corner, people are feeling pressure to stay on top of their holiday shopping. 18% of U.S. consumers started their yuletide spending as early as September, with another 21% beginning before November and 60% before Thanksgiving.

There's no intention of slowing down the festive spending this year as retail holiday sales in the U.S. are predicted to grow between 4.3% and 4.8% over 2017, with Americans projected to spend up to $720.89 billion this year. Last year, 58 of the 60 shopping days in November and December resulted in over $1 billion sales ALONE.

It's no secret people are spending larger-than-usual sums of money to get ready for the holidays. So what exactly are they spending their hard earned dollars on this time of year?

Consumers plan to spend a total of $1,007 on average for items like decorations, candy and gifts. When buying gifts for others, the most popular purchases are gift cards/certificates (54%), clothing (53%), toys/games (46%), books (43%) and food/liquor (39%). And many consumers, 78% to be exact, are looking simply to shop for themselves. When they do treat themselves, 42% say they'll choose food/liquor, 40% clothing, 26% shoes, 22% books and 21% cosmetics/fragrances/health & beauty.

Posted by Ashley Autry on Feb 13, 2018 8:31:00 AM

What causes customers to disengage from brands? 
 
Conversely, what causes them to fall in love with a brand and never defect?
 
Do loyalty programs matter anymore? Are people just looking for freebies, handouts, and the lowest possible price?
 
These are questions we're all seeking answers to. 
 
We're here to help, and we're bringing data with us!
 
Just as we've done over the past several years, we're compiling every relevant piece of customer engagement and loyalty data publicly released this year. We'll add new data weekly, if not more frequently, so bookmark - or subscribe to our weekly email, which will highlight the most interesting and topical stats.
 
Of course, these stats plus stats from recent years can be found on our Ultimate Collection of Loyalty Statistics .
 
As always, we'll provide a link back to the original source of the data. If you have research you'd like us to include, feel free to drop it in the comments.