Posted by Ashley Autry on Oct 9, 2019 8:05:46 AM

Three things about me... ...I’m a Millennial, median income-earning female. Why did I tell you this? Because simply knowing my age, salary and gender make it fairly easy to create an instant consumer loyalty profile on me. Based on the three demographics I fit into, chances are good: I prefer buying my favorite brands ...

Posted by Ashley Autry on Sep 30, 2019 9:07:26 AM

Your discount membership programs can have a powerful effect on your members' quality of life. That’s a serious statement. Having the power to affect someone’s life for the better is a pretty big deal. As an example of just how powerful member perks can be, we talked with one of our own that experienced just that. Broo...

Posted by Ashley Autry on Aug 13, 2019 9:09:28 AM

In simplest terms, successfully managing (and growing) any membership organization boils down to two key objectives.  Member acquisition. And member retention. While many membership professionals focus their growth strategies on luring new members into the fold, the bigger and more urgent challenge that most organizati...

Posted by Ashley Autry on Aug 1, 2019 10:49:21 AM

With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.

Posted by Ashley Autry on Jul 11, 2019 11:38:50 AM

It seems these days everyone has a loyalty program – coffee shops, restaurants, airlines, education associations, hotels, retailers, etc. And if you’re not currently rewarding your loyal customers and members for their stellar engagement and dedication to your brand or organization, then it's probably time to get movin...

Posted by Ashley Autry on Jul 1, 2019 9:18:47 AM

Access is often used by subscription services as a way for them to bring added value to their product and customers. Discounts offered on or with these subscription-based services are more relevant than ever before as their popularity continues to increase. And we’re predicting this trend will only continue to pick up ...