It's a dark, cold night. We're gathered outside around the campfire. There's a noticeable uneasy feeling lurking in the air. So with flashlight in hand, our scary story begins... ...Once upon a time there was a consumer that met a brand and became its devoted customer. The brand also expressed it's...
Three things about me... ...I’m a Millennial, median income-earning female. Why did I tell you this? Because simply knowing my age, salary and gender make it...
Your discount membership programs can have a powerful effect on your members' quality of life. That’s a serious statement. Having the power to affect someone’s...
In simplest terms, successfully managing (and growing) any membership organization boils down to two key objectives. Member acquisition. And member retention....
With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.
It seems these days everyone has a loyalty program – coffee shops, restaurants, airlines, education associations, hotels, retailers, etc. And if you’re not...
Ashley Autry
