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Posted by Brandon Carter on Mar 31, 2015 8:30:00 AM

Everybody wants customer loyalty, right? It’s wonderful to have people like a brand, come back to it time and time again, even refer their friends to it. What a great concept!

The only hangup? Consumers are hard to please. They’re demanding. They’re cheap. And they’re over-informed.

This is the crossroads at which the timeshare and travel club worlds find themselves. Rescission rates are growing, and selling to Millennials is proving to be a challenge. The internet is full of horror stories, and there are still a lot of scams dirtying the waters for everyone else.

Loyalty is attractive to these groups, as it should be, but it requires a focus on relationships that might be a bit of a shift. We think the timeshare world is primed for a major gain in this area.

They have a combination of an exciting product and enthusiastic (at least initially) customer base. By maintaining that enthusiasm and giving more power to owners/members, loyalty can become the major driver of revenue.

Consider these four basic guidelines, and we think your timeshare or travel club will be differentiated from anyone else in the industry:

Posted by Brandon Carter on Mar 10, 2015 7:00:00 AM

Timeshare’s Millennial moment is right now.

The older wave of Millennials (those born in the early to mid-80s) are planning big family vacations. The younger wave is walking into the workplace and wanting to visit all the places their friends are sharing on Instagram. (Millennials are now the largest generation in the US workplace.) 

In other words, lifelong vacation preferences are being formed today.

We’ll just come out and say it: timeshares should be killing it with Millennials.

 

Posted by Brandon Carter on Mar 27, 2014 3:07:00 AM

Ozzie and Harriet. Peanut butter and jelly. Humanity and the smartphone.

Some pairings were just meant to be. How did we exist before smartphones? How did people entertain themselves on car rides or visits to the restroom?

We're joking, but the consumer addiction to smartphones is something that shouldn't be undersold. It's where people are spending their time - 54% of the population suffers from nomophobia, or the fear of being without their smartphones. Two-thirds of Americans own one, and they're moving their lives onto them - from how they connect with others and how they pay for things to how they search for information and how they goof off.

Every industry has an impetus to engage their audiences on mobile. It's no different for timeshares and travel clubs - two groups Access has served for over 30 years. These are industries ripe for mobile engagement, complete with customers who look for great experiences at reasonable prices and the time to pursue leisure.

Posted by Brandon Carter on Mar 19, 2014 3:01:00 AM

Access will be at ARDA World 2014, April 6-10. Come see us at Booth 215!

Like a lot of industries, timeshares and vacation resorts are keen on positioning their products in front of Gen X and Millennials. And like every other industry, they're finding these groups to be quite a bit different than the Boomers.

They’re online, they’re active in social media, addicted to their mobile phones, and they really know marketing. The slicker companies try to be, the quicker these folks will shy away (and possibly encourage their friends to run away too).

It doesn’t mean they can’t be sold. It just means the tactics have to change. In fact, if you do things right, they’ll come to you, and be totally open to your marketing.

It just has to be done on their terms. Try these five simple suggestions that can have a major impact on your organization and open the floodgates for success with a new generation:

Posted by Brandon Carter on Jul 19, 2013 1:41:00 AM

As we’ve mentioned before, Access works closely with the timeshare and resorts industry. For many years, we’ve partnered with some of the largest loyalty programs in the industry to add value to ownership packages.

Posted by Brandon Carter on Jan 10, 2013 11:42:00 PM

As others have covered before, Access works closely with a number of companies in the vacation resort industry. Our primary role with almost all of these companies is member engagement. Our merchant content is often cited to prove the value of a membership, or to help members save a few bucks at a new destination.

The down economy has obviously impacted the travel industry, and maybe no segment of it moreso than timeshares. These companies have it doubly difficult: they not only need to convince consumers to spend from an ever shrinking vacation budget , but they also have to endear themselves to a new, marketing-savvy generation that is skeptical of the traditional methods timeshares use to attract sales.

Our VP of Corporate Sales Dave Cook was recently asked to weigh in on this transition and what timeshares can do.