Are we heading into the most competitive holiday shopping season ever?
We know last year was a little intense, beginning with a Black Friday/Cyber Monday full of deep discounts and winding up with a large percentage of consumers holding out for last second deals. The result was a bloodbath on price tags, as retailers had no choice but to cut prices to keep up.
Deloitte predicts 2014 holiday shopping will increase by 13% over last year, up to around $1300 per household. That’s a good sign for everyone – namely, more money to go around for every business, right? No more deep discounts or fire sales, right?