Posted by Kendra Lusty on Nov 26, 2021 10:00:00 AM

Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets. Grade schoolers will study extra hard on their spelling tests to earn a bonus recess. And my stubborn 8-year-old would probably still be in diapers if it weren’t ...

Posted by Brandon Carter on Nov 5, 2014 1:14:00 AM

Are we heading into the most competitive holiday shopping season ever? We know last year was a little intense, beginning with a Black Friday/Cyber Monday full of deep discounts and winding up with a large percentage of consumers holding out for last second deals. The result was a bloodbath on price tags, as retailers h...

Posted by Brandon Carter on Oct 1, 2014 12:12:00 AM

Someone has been a jerk to you today. It may have been during your commute, or maybe someone stole your parking space just as you were pulling in. If you’re like me, just recalling the incident gets you worked up all over again. Your shoulders tense up, your stomach churns, and you think about all the snappy one-liners...

Posted by Brandon Carter on Jul 30, 2014 2:40:00 AM

Why hasn’t the technology of the Jetsons come to fruition? Why can’t I wake up and be taken through a conveyor belt that automates the process of showering/getting dressed/eating breakfast/greeting the family/heading out to work? It feels like the future, after all. We all tote around connected devices that allow us to...

Posted by Brandon Carter on Jun 24, 2014 2:27:00 AM

There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile using a thousand variations on the popular "SoLoMo" mashup word. "LoMoSo," "MoLoSo," "SoMoLo," and "LoSoMo" were a few of those mentioned as these (fictional) compan...

Posted by Brandon Carter on Feb 2, 2012 7:51:00 AM

The business world has figured out that if you spend a buck with them, it's cheaper to earn the next buck from you than another first buck from someone else. It's the concept of loyalty, which we all know too well. The idea of the loyalty program has grown so much lately that a lot of businesses are getting into the co...