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Posted by Kendra Lusty on Oct 20, 2020 9:07:55 AM

Who else is enjoying the chill in the air reminding us that the holidays are just around the corner?

Some things might look a little different this year: more holiday gatherings will have partygoers “zooming” in… more gifts will land on doorsteps instead of in shopping carts…

But luckily, we can count on many holiday staples, our personal favorite being the extra deep savings available only once a year.

Last year, we launched the first ever holiday savings campaign, much to the delight of our client organizations and their collective members. 

In 2020, we hope our clients will join hands with us (figuratively, of course) to repeat last year’s success. Our results show that working together on a common goal is the most effective way to spread joy and cheer with extra deep discounts in time for Hanukah, Christmas and “just because.”

Posted by Gary Toyn on Oct 6, 2020 7:00:00 AM

By 2025, non-profit/membership groups will look quite different than they do today. Spurred by the far-reaching impact of the 2020 pandemic, here are ten trends leaders of relationship-based organizations should not ignore. 

About a 10 minute read

Posted by Kendra Lusty on Sep 22, 2020 7:49:01 AM

We’re taught pretty young that the shortest route from point A to point B is a straight line. In many cases, this means a straight line is also the fastest and easiest path.

For example, if I need to get on the roof of my house, I can get there faster climbing a ladder than, say, a series of switchbacks.

If we look at the member journey, point A would be the beginning of the relationship between member and organization. Point B may look different for every organization, but in general, the end goal is to guide every member to the point of true loyalty.

You may say members have reached point B when they:

    • Log in every day
    • Refer friends and family
    • Take a volunteer position of leadership
    • Register for an annual conference
    • Turn to your services for help when they encounter a challenge
    • Redeem rewards over 30 times

Posted by Gary Toyn on Jun 12, 2020 8:45:00 AM


Want to know how to identify a discount program that can effectively attract and engage your members?  This comprehensive buyers guide gives you the tools you need to identify and assess the best discount network for your program.

Posted by Gary Toyn on Mar 21, 2019 11:18:16 AM

Not all member discount programs can really attract and engage your constituents like they promise. Here are 20 of the most important elements to look for in an effective (and compelling) discount program.

About a 4 minute read

 

Why are more and more member-based organizations, employers, associations offering their constituents a private discount program as part of their benefits?

Because if it’s done right, offering compelling consumer discounts has almost universal appeal with virtually any demographic,  young or old, male or female. 

Posted by Gary Toyn on Mar 7, 2019 7:20:00 AM

Membership groups are trying to adapt to the increasing demands of members who want personally relevant value from the organizations they join. Here’s why organizations are embracing membership discount platforms to drive ongoing engagement.

About a 4 minute read