Did you know Starbucks, probably the biggest coffee brand in the world, spends more on health benefits than coffee beans ?

They invest more in their employees than they do in their primary product.

They have a great corporate culture and they compensate fairly. If you asked them, they’d say their employees (and the on-site atmosphere those baristas create) are their primary product.

They’re one of the most beloved brands in the world, and odds are the majority of you reading this have bought a drink from there in the past 24 hours.

What Starbucks has done works very well.

Yet many companies are moving in the opposite direction.

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