At the beginning of each month, Access sends an update to our client groups featuring updates on merchants alongside best practices on how to maximize the effectiveness of their programs. February's addressed a topic we encounter often, so we felt it worthy to publish here on the blog.

Having recently surpassed 300,000 locations in our discount network, we at Access know the importance of understanding merchants from their point of view. It’s something we call “getting behind the counter.”

Because we go to such lengths to support and promote our merchant partners, many of the world’s top brands trust Access to help them attract new customers and improve their bottom line. In 2012, for example, 60% of the nation’s top 50 retailers offered a discount through the Access network. And of the top 50 casual/quick-serve restaurants in America, Access offers 93% of those brands.

So why doesn’t EVERY retailer offer a discount on the Access network?