Posted by Brandon Carter on Apr 5, 2016 11:16:55 AM

“Mobile Engagement” is one of those terms that has come into vogue of late. There are plenty of gurus who will tell you why it’s vital, critical, essential, and other super-serious descriptors. But what exactly is mobile engagement? Mobile engagement is the level of interaction between a brand and consumer via a mobile...

Posted by Brandon Carter on Mar 27, 2014 3:07:00 AM

Ozzie and Harriet. Peanut butter and jelly. Humanity and the smartphone. Some pairings were just meant to be. How did we exist before smartphones? How did people entertain themselves on car rides or visits to the restroom? We're joking, but the consumer addiction to smartphones is something that shouldn't be undersold....

Posted by Kelly Passey on Feb 11, 2014 11:36:00 PM

Apple’s new product debuts are known to be ‘must-see TV’ for gadget geeks. We all get excited about the BIG announcements, such as the iPhone 5S or the iPad Air. But as is typical with Apple, there are smaller debuts tucked into these presentations that trigger very big waves in other, less consumer-focused industries....

Posted by Brandon Carter on Jan 7, 2014 11:30:00 PM

It's after the holidays. We're all tired of finding little bits of wrapping paper stuffed in between the couch cushions. The kids are already bored with their presents. We just found Uncle Leo's spare set of dentures behind the toilet. On top of it all, we're broke. Like a bad hangover, we're emerging from the holidays...

Posted by Brandon Carter on Mar 6, 2013 4:37:00 AM

For over two years now, Access employees have begged HR Director Gina Yoder to buy a smartphone with a data plan. Despite being into modern technologies (follow her on Twitter here), she was reluctant to jump into the modern mobile world. Until now. We asked her to give an instant analysis of mobile life, specifically ...