Consider, for a moment, all of the little elements that play a role in customer loyalty.
Pricing, branding, peers, performance, experience, whims, proximity, post-transaction service, convenience, emotional engagement, rational engagement, community, marketing...
We could keep going. The point is, there are a lot of factors that go into customer loyalty.
There's one element that is particularly near and dear to us, and we think it's especially important to customers as well.
It's a deeply complex topic within itself. There's so much to be said about it that we didn't feel we could adequately address it on this blog.
So we're going to give the topic it's own blog entirely, over at http://blog.accessperks.com. Give it a click, and be sure to subscribe while you're there.