Posted by Gary Toyn on Oct 1, 2019 10:58:00 AM

Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to the central question of member expectations - and how recent data suggests a growing perception gap among the membership organizations that serve them. At Access...

Posted by Gary Toyn on Jul 24, 2018 7:54:00 AM

Let’s face it.  Many membership professionals have struggled with low engagement for so long, some may wonder if their program has been damned to membership purgatory. It’s not easy to build a successful membership organization. And it’s even harder to maintain sustainable membership levels, especially when so many oth...