Posted by Brandon Carter on Aug 21, 2014 12:58:00 AM

I don't just work for a company that operates in the loyalty program space, I'm a huge fan of them myself. I'm attracted to the idea of getting something - points, a "punch," anything - for spending my dollars with a company. Like most people (78% in fact), I'm more likely to pull the trigger on a purchase if I know it...

Posted by Brandon Carter on Jun 18, 2014 4:26:00 AM

Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting points on every purchase, eventually earning enough for…something. Of course you’ve done that. Points are awesome. Points are sexy. But there is a growing issue wi...

Posted by Brandon Carter on May 1, 2014 2:08:00 AM

Not too long ago I stumbled upon an article wherein a loyalty guru was asked to weigh in on the future of rewards programs for credit cards. He opined that the long-term outlook for these types of programs, particularly those that dole out points, was heading for a sharp decline. The problem, he said, was that the conv...

Posted by Brandon Carter on May 14, 2013 5:44:00 AM

Our colleagues over at Maritz Loyalty Marketing recently unveiled the results their second annual Loyalty Report. The report stems from surveys of 6,000 consumers, with program-level feedback on over 30 national programs across six industry sectors, including Retail Loyalty, Grocery Loyalty, Credit Card Loyalty, Co-Bra...

Posted by Brandon Carter on Mar 19, 2013 2:57:00 AM

While I was in college, a popular national sandwich chain opened a location in the student union area. This chain allows customers to earn points on every purchase, and 50 points meant a free footlong. For the impatient, 25 could turn into a cookie, or 40 for a six incher.

Posted by Brandon Carter on Oct 16, 2012 4:59:34 AM

Why are we called Access Development? It’s okay to ask. And no, we’re not a software creation firm, or a land management company. We sat down with Larry Maxfield, Founder of Access Development, to discuss the origin of the Access name and its relevance to the company’s products and the discount/loyalty industry at the ...