Loyalty & Discount Program Statistics You Should Know in 2025: The Ultimate Collection

Loyalty is a rich and complex subject to grasp. If you've found this page, you're probably trying to understand it too.

You may be starting at the beginning, trying to define terms like customer loyalty, customer engagement or member engagement.

Or maybe you want to get to the real heart of the matter: how can I get me some of that?

Companies across the world have studied what makes their constituents tick. Through their varied studies, patterns emerge. The best corporate discount programs, association member benefits, white-label rewards programs, and membership perks in general share traits and strategies. Members of different demographic groupings relay the things they want most from the companies they do business with.

Indeed, we have many articles that dive into these findings on our loyalty blog and employee benefits blog. This page, however, is for the raw data. For your convenience, we've compiled dozens of loyalty and discount program statistics. We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the U.S.

Tips for exploring this data: 

Start with what interests you most. Use the “Find” tool in your browser to quickly search for keywords. 

Begin at the top of each section. We’ve organized the most recent data first, so you’ll see the newest insights before older stats.

Look for patterns and think critically. As you read, you might notice emerging trends… or even a few conflicting points. That’s okay! We invite you to explore and decide what feels most relevant or accurate for your needs.

Want more context? Click any stat to go straight to its original source. When available, we’ve linked directly to the full study or cited a trusted media outlet.

Skip ahead anytime. Use the links below to jump to the section that fits your focus.

• Customer Loyalty Statistics
• Loyalty Program / Loyalty Marketing Statistics
• Retail / Shopping Loyalty Statistics
• Restaurant Loyalty Statistics
• Mobile / Online Loyalty Statistics
• Travel Loyalty Statistics
• Bank Loyalty Statistics
• Member and Subscriber Engagement & Loyalty Statistics
• B2B Loyalty Statistics

Customer Loyalty Statistics

• Primary reasons consumers stay loyal to a brand: offers a loyalty program (41%), makes high-quality products/services (33%), offers great customer service (8%), aligns with values (7%). (EY, 2025)
• 34% of consumers – with Millennials leading at 41% – say personalized customer support makes them feel closer to a brand. (SCAYLE, 2025)
• 43% of consumers say exclusive discounts based on shopping behavior makes them feel closer to a brand. (SCAYLE, 2025)
• 81% of U.S. shoppers have abandoned brands in the last year. (SCAYLE, 2025)
• Product quality is the top driver for abandonment across all generations. (SCAYLE, 2025)
• 30% of Baby Boomers will turn away from your brand if you fail to offer sales or discounts – more than any other generation. (SCAYLE, 2025)
• Over 1/4 of shoppers abandon brands over frustrating online and in-store shopping experiences, slow deliveries, or lack of discounts. (SCAYLE, 2025)
• Over a quarter of Baby Boomers have abandoned brands over political affiliation. (SCAYLE, 2025)
• Gen Z is the most likely to abandon brands due to ethical issues, like sustainability, working conditions for employees, and inclusivity. (SCAYLE, 2025)
• Gen X (14%) and Baby Boomers (14%) are the most likely generations to abandon a brand due to their affiliation with celebrities, business people, or influencers they dislike. (SCAYLE, 2025)
• 4 in 5 customers will walk away from a purchase if they don’t offer their preferred payment method. (SCAYLE, 2025)
• 53% of consumers said product quality makes them loyal to a brand followed by liking the products (38%), price competitiveness (38%), customer service (31%), convenient online shopping experience (26%), and positive brand reputation (22%). (SCAYLE, 2025)
• 48% of Gen X and 37% of Baby Boomers prioritize price over loyalty. (SCAYLE, 2025)
• 83% of consumers say they want better quality from brands. 73% prioritize better value. And 67% say they expect brands to “offer something new.” (EY, 2025)
• 51% of consumers have stopped shopping a brand that did not align with their values. (KCI, 2025)
• 60% of consumers rate brands as “good” or “excellent” in providing positive customer engagement (down 62% in 2024). (Twilio, 2025)
• While 82% of business leaders say they deeply understand their customers, just 45% of consumers agree. (Twilio, 2025)
• 44% of global consumers consider themselves “very” or “extremely” loyal to brands, down from 48% last year. (Twilio, 2025)
• 26% of customers would walk away from a brand that fails to personalize their experience. (Twilio, 2025)
• 54% of consumers would spend more for personalization. (Twilio, 2025)
• Top factors influencing consumer trust include: responsive customer service (55%), easy returns and refunds (55%), data protection (54%), and transparent communication (51%). (Twilio, 2025)
• 60% of retailers that provide digital accessibility features on their website report seeing increased customer loyalty as a result of making the improvements. (Software Advice, 2024)
• 68% of consumers said that if they didn’t feel engaged, they would consider leaving the brand. (ebbo, 2024)
• 91% of consumers agree that getting free return shipping would influence them to make a purchase with that brand over a competitor who didn’t. (ebbo, 2024)
• 73% of social users agree if a brand doesn’t respond on social, they’ll buy from a competitor. (Sprout Social, 2024)
• 61% of organizations reported that improving overall customer lifetime value is a top marketing goal for 2023, 43% want to lower customer churn, 33% to acquire new customers and 26% to generate more revenue. (Open Loyalty, 2023)
• 37% of executives believe customers left because prices went up or discount ended; only 17% of consumers agree. (PWC, 2023)
• 37% of consumers have stopped buying from a brand because of a bad experience with products or services, whereas only 26% of executives believe that’s the cause. (PWC, 2023)
• 61% of executives believe their customers are more loyal than before the pandemic. (PWC, 2023)
• 20% of consumers report they are more loyal than before the pandemic. (PWC, 2023)
• 53% of B2C businesses plan to increase spending on loyalty in 2023. (Comarch, 2023)
• 68% of companies plan to increase investment in customer retention and 5% plan to decrease investment in customer retention.  (Antavo, 2023)
• 29% of companies plan to increase investment in customer acquisition and 27% plan to decrease investment in customer acquisition. (Antavo, 2023)
• 93.7% of executives believe customer loyalty should be the primary focus over customer acquisition due to the current economic climate. (Antavo, 2023)
• 25% of executives and 11% of consumers believe good customer service is the key to winning loyalty. (PWC, 2023)
• 46% of consumers and 23% of executives believe high-quality products is the key to winning loyalty. (PWC, 2023)
• 70% of executives define “active customer” as one who has been active for 30, 60 or 90 days, and only 11% say 12 months or more. (PWC, 2023)
• 52% of consumers show their loyalty by recommending a brand to friends and family. (PWC, 2023)
• 48% of consumers show their loyalty by participating in a brand’s loyalty program. (PWC, 2023)
• 51% of consumers show their loyalty by mostly buying from a brand, but will use other brands on occasion. (PWC, 2023)
• Consumers show their loyalty less than executives think in the following ways: (PWC, 2023)
  • Subscribing to a brand’s products or services (22% vs. 50% of executives)
  • Share personal data with a brand (19% vs. 44% of executives)
  • Subscribe to brand marketing communications (15% vs. 41% of executives)
  • Provide feedback on a brand’s products or services (25% vs. 43% of executives)
  • Engage with a preferred brand on social media (12% vs. 38% of executives)
• 56% of consumers say they will become repeat buyers after a personalized experience, and increase from 49% in 2022. (Twilio Segment, 2023)
• 62% of business leaders believe improved customer retention to be a benefit of personalization efforts. (Twilio Segment, 2023)
• 49% of Gen Z would be less likely to make a purchase after an impersonal experience with a business, and 27% will stop shopping with the brand or share the negative experience with friends and family. (Twilio Segment, 2023)
• 80% of businesses say consumers spend more when their experience is personalized. (Twilio Segment, 2023)
• On average, consumers spend 34% more when their experience is personalized. (Twilio Segment, 2023)

Loyalty Program/ Loyalty Marketing Statistics

• 55% of consumers say they almost always or frequently sign up for a loyalty program when presented with the opportunity. (Epsilon, 2025)
• 89% of consumers say they’re motivated to participate in a loyalty program because it offers the best product for them. (Epsilon, 2025)
• 80% of consumers say they like it when brands personalize their communications based on their interactions and status with their loyalty programs. (Epsilon, 2025)
• 65% of consumers say they’d leave a loyalty program if the rewards weren’t worth it or they’re hard to access. (Epsilon, 2025)
• 55% of consumers say email is their preferred channel for communications from their loyalty programs. (Epsilon, 2025)
• 74% of consumers agree they’re more loyal to a brand when they have a positive experience with the loyalty program. (Epsilon, 2025)
• 59% of consumers say they use their loyalty programs 1–3 times in a typical week. (Epsilon, 2025)
• Future trends with the biggest impact on customer loyalty marketing in 2-3 years: gamification (43%), experience-based rewards (42%), marketing automation (40%), predictive analysis (40%), predictive segmentation (39%), partnership based marketing (32%), recommendation engines (28%), paid membership and subscription (24%). (Open Loyalty, 2025)
• Top investment areas for Businesses include: personalization (58%), loyalty program (50%), benefits (35%), partnerships (32%), automation (31%), omnichannel experience (27%), segmentation (25%), analysis (23%). (Open Loyalty, 2025)
• Business’s top loyalty marketing goals are: improving overall CLV (60%), increasing purchase frequency (38%), lowering customer churn (38%), increasing ROI (33%), acquiring more customers (32%), generating more revenue (28%), improving in-store visit frequency (13%), improving average order value (12%). (Open Loyalty, 2025)
• Corporations’ key performance criteria for loyalty programs are: Loyalty program retention (50%), Overall increased sales (48%), Customer lifetime value (41%), Overall enrollment (40%), Customer engagement metrics (39%), Return on investment (36%), Purchase frequency (36%), Customer feedback and sentiment (35%), Active member rate (34%), Increased sales on loyalty program affiliated products (33%), Program utilization by members (30%), Year-over-year growth in enrollment (28%), Average order value (28%), Cross-selling and up-selling (23%), Incremental spending of members compared to nonmembers (23%), Net promoter score (16%). (EY, 2025)
• 55+ year olds are most likely to want frequent alerts of offers and upcoming sales (47%) and most likely to prefer email for communications (71%). (EY, 2025)
• 75% of 55+ year olds are most likely to value discounts on products/services, least likely to rank free products as valuable (39%), and least likely to feel emotionally connected to a brand (51%). (EY, 2025)
• 75% of 55+ year olds are more likely to enroll in fewer loyalty programs, are least likely to participate in multiple programs for the same product type (54%), and least likely to increase spend with a brand due to their loyalty program (30%) (EY, 2025)
• 71% of 45-54 year olds are interested in discounts and 67% earned points to use like cash. (EY, 2025)
• 34% of 45-54 year olds feel there are too many purchases required to redeem a reward. (EY, 2025)
• 42% of 45-54 year olds are more likely to participate in short feedback surveys to earn bonus points and 74% rank the ability to select their own rewards as important. (EY, 2025)
• 45-54 year olds are most likely to be participating in loyalty programs weekly (62%) and 63% almost always make the conscious choice to shop for products in their loyalty programs, and 53% would consider purchasing outside of a loyalty program’s products for a good deal. (EY, 2025)
• 51% of 25-44 year olds say having rewards curated is important, are comfortable sharing data with loyalty programs (53%), and are most likely to say top benefit to sharing data is increased product personalization (52%) (EY, 2025)
• 58% of 25-44 year olds report “birthday gifts and recognition” as an activity they most want from loyalty programs. (EY, 2025)
• 25-44 year olds are most likely to always shop for products within their loyalty programs, increase spending with brands they have loyalty programs with, and are slightly less likely to feel more positive to a brand due to having a loyalty program. (EY, 2025)
• 18-24 year olds are more likely to sign up for a loyalty program because they want to be associated with the brand or because they got a recommendation from a friend. (EY, 2025)
• 18-24 year olds are more likely to report inability to use loyalty programs across channels as a top challenge and most likely to say having rewards curated for me is important. (EY, 2025)
• 54% of corporations offer digital payments/wallets as a feature in their loyalty program as well as personalized recommendations (53%), recognition (53%), milestone tracking (45%), customer profile development (42%), predictive customer service (41%), receipt scanning (35%), customized touchpoints (34%), location tracking (30%), community events (25%), gamification (16%), web3/metaverse experiences (13%), NFTs/tokens (13%). (EY, 2025)
• Consumers most-wanted activities and offers in a loyalty program include: 2x or 3x the points on certain days, events or products (61%), birthday gifts and recognition (54%), short feedback surveys to earn bonus points (38%), bonus rewards for friend referrals (24%), product streaks or challenges (22%), brand events at a location to try new products (12%), donation of reward points to a charitable organization of choice (10%), scoreboards and prizes for top earning members (7%). (EY, 2025)
• Consumers most wanted loyalty program features are: frequent offers (40%), availability of mobile app (39%), expanded ways to earn points through partnerships (32%), opportunities to “level up” through brand interaction and purchases (29%), exclusive member experiences (18%), ability to connect and use a digital wallet (18%), availability of a paid subscription/ membership program tier with additional benefits/rewards (17%), gamified challenges and contests to earn additional rewards/points (15%), charitable donations/ partnerships with nonprofits aligned to my values (9%), new tech such as wearables and connected car experiences (7%), ability to gain digital assets (6%). (EY, 2025)
• 73% of corporations offer discounts as part of their loyalty program, 57% special sales, 56% reward points, 51% exclusive content, 51% coupons, 51% exclusive events, 42% early product access, 38% sweepstakes entry, 24% donations to charity. (EY, 2025)
• Rewards and loyalty aspects consumers most enjoy and find valuable: discounts (69%), earned points (65%), exclusive sales (43%), member-exclusive services (29%), benefits with other brands (27%), access to higher tiers (18%), member-exclusive content (15%), member-exclusive experiences (13%), early product access (12%), sweepstakes entry (9%), donations to charity (6%). (EY, 2025)
• Corporate planned investments for loyalty programs in the year ahead: Expanding ways for members to earn rewards (40%), Enhancing personalization for members (38%), Enhancing member communications (38%), Increasing marketing of the program (35%), Adding experiential rewards (34%), Expanding partnerships (34%), Improving data analytics for member insights (34%), Updating digital user experience (32%), Implementing sustainability focused initiatives (30%), Expanding program structure (29%), Streamlining the redemption process (26%), Adding blockchain technologies (22%), Adding gamification and challenges for members (19%). (EY, 2025)
• Corporate loyalty program improvements made over the last year: increasing rewards value (49%), increasing marketing (43%), additional personalization (42%), adding experiential rewards (35%), capturing and building data (33%), updating loyalty program tech stack (32%), creating a rewards ecosystem (31%), updating the digital program experience (31%), building CRM infrastructure (24%), adding blockchain technologies (20%). (EY, 2025)
• Top 10 challenges for corporate loyalty programs: Making sure the program/rewards are enticing to all buyer personas (36%), Reward relevance and customer perceived value of the program (28%), Maintaining member engagement (27%), Quantifying overall program impact (23%), Differentiating the program from competitors (20%), Profitability of the program (19%), Operational challenges with partners/partner relations (18%), Technical infrastructure (15%), Data privacy and security (15%), Executive support or attention for the program (15%). (EY, 2025)
• 48% of corporate loyalty programs are available online, omnichannel (40%), mobile app (37%), in-store/POS (31%). (EY, 2025)
• 35% of consumers are signing up for loyalty programs on the company website, 30% on the brand’s mobile app, 16% at the store checkout counter, 8% at another in-store or in-person experience, 7% response to an email invite, 3% auto enrolled. (EY, 2025)
• 52% of consumers use loyalty programs they are enrolled in weekly, 25% monthly, 10% daily, 5% few times a year. (EY, 2025)
• Individuals ages 55 and older are most likely to engage with one to five loyalty programs. By contrast, those ages 25 to 44 are more inclined to be members of 11 to 15 programs. (EY, 2025)
• Consumers motivations to enroll in a loyalty program: rewards on a current purchase (58%), specific discount for loyalty members (50%), easy and convenient signup process (36%), I like the brand and want to be associated with it (24%), recommendation from friends/family (13%), suggested by store employee (11%), access to special event (8%). (EY, 2025)
• 50% of consumers said loyalty programs make them feel positive about a brand. (EY, 2025)
• 43% of consumers said loyalty programs increase my spending. (EY, 2025)
• Consumers over age 55 are the least likely to feel emotionally connected to loyalty programs, with 26% feeling not at all connected, compared with only 18% of all ages of consumers. (EY, 2025)
• Companies say the top reasons they have a loyalty program are: increased customer lifetime value (51%), increased customer retention (49%), improving brand relationship with targeted customers (45%), part of the overall customer experience (30%), increased sales (24%), response to competitive pressure (17%), fending off competitors (13%). (EY, 2025)
• 92% of consumers are enrolled in at least one loyalty program, and almost 50% are a part of more than five programs. (EY, 2025)
• Nearly 1 in 3 shoppers engage more with loyalty programs in economic downturns. Significantly more than the total average of 1 in 5 shoppers. (SCAYLE, 2025)
• Consumers value these loyalty program benefits most: regular discounts (49%), services like free shipping (36%), free returns (25%), early access to discounts (24%). (SCAYLE, 2025)
• More than 50% of shoppers say loyalty programs are their favorite gamified shopping experience. (SCAYLE, 2025)
• Over a third of shoppers say they value personalized in-app rewards programs. (SCAYLE, 2025)
• 43% of Gen Z and 39% of Millennials say personalized product recommendations keep them coming back. (SCAYLE, 2025)
• 9% of consumers said they don’t care about loyalty programs. (SCAYLE, 2025)
• 85% of consumers belong to between 1 and 6 apparel loyalty programs — but 54% of consumers use only half of their 85% memberships or less monthly. (ebbo, 2024)
• 85% of consumers agree that many loyalty programs in the apparel industry feel similar and are not that differentiated from others. (ebbo, 2024)
• 70% of consumers agree that they would engage more with apparel brands who offered different tiers in their loyalty programs based on how much they engage. (ebbo, 2024)
• 80% of consumers agree that when they join an apparel brand’s loyalty program, they think of that brand more often than brands whose programs they don’t belong to. (ebbo, 2024)
• 77% of consumers engage more often with apparel brands whose loyalty programs they enjoy. (ebbo, 2024)
• 84% of consumers feel more inclined to shop with apparel brands with fun and rewarding loyalty programs. (ebbo, 2024)
• 78% of consumers spend more per year with apparel brands whose loyalty programs they belong to. (ebbo, 2024)
• 78% of consumers shop more times per year with apparel brands whose loyalty programs they love. (ebbo, 2024)
• Consumers that haven’t signed up for apparel brand loyalty programs say it’s because: it requires too much effort (44%), don’t like to share personal info (33%), the benefits aren’t interesting to me (34%), it’s inconvenient (32%), and it bothers me when in-store associates ask me at checkout (28%). (ebbo, 2024)
• 80% of consumers are likely to join an apparel brand’s loyalty program if joining offered an incentive. (ebbo, 2024)
• Top five things consumers want to see from their favorite loyalty programs in the future: 1. More attainable rewards (58%); 2. More personalization (45%); 3. Better communication (41%); 4. More options on how to spend points (35%); 5. More things to do and ways to earn points outside of purchasing. (ebbo, 2024)
• When asked which money-saving benefits and rewards consumers value the most, here’s how they responded: free shipping (83%), free return shipping (68%), instant discounts (61%); birthday/anniversary sale days (41%), members-only coupons (38%), and members-only sale days (30%). (ebbo, 2024)
• When asked which experience-based benefits and rewards consumers value the most, here’s how they responded: extended returns policy (42%), surprise events, bonuses and benefits throughout the year (37%); early and/or extended access to shop new products and sales events (36%), early access to shop new product lines when they hit stores new products (36%), early access to new products before they go to market in-store or online (35%), express checkout in-store (28%), members-only products/services (23%), VIP concierge/customer service (20%), help shape the voice of the brand (16%), members-only community events either online or in real life (14%), Insider panels to see next season’s line and vote on which items you like best (11%). (ebbo, 2024)
• Consumers’ preferred earned currency in apparel loyalty programs is points (46%), followed by brand currency (30%). (ebbo, 2024)
• 78% of consumers agree that the chance to instantly win prizes would help keep them engaged in an apparel loyalty program in between earning bigger rewards. (ebbo, 2024)
•  71% of consumers reported they’re likely to take part in a purchase challenge to get a reward in an apparel loyalty program. (ebbo, 2024)
• 70% of consumers would engage more with apparel brands who offered different tiers in their loyalty programs based on how much they engage per year versus a “one-size-fits-all” program. (ebbo, 2024)
• 61% said they’d be willing to join a premium loyalty program tier if their favorite apparel brands offered them and the benefits were valuable. (ebbo, 2024)
• 55% of consumers said they’re more likely to invest in a premium loyalty program tier if they already belong to an apparel brand’s free loyalty program. (ebbo, 2024)
• 74% of consumers said they’d still want to remain a member of an apparel brand’s free loyalty program tier if they were thinking of cancelling their membership. (ebbo, 2024)
• Businesses with loyalty programs report that 45% of their sales are made by loyalty program members (Antavo, 2023)
• 79% of companies with loyalty programs plan to revamp in the next three years, up from 72% last year (Antavo, 2023)
• The lifetime value of members who spend points in a loyalty program is 6.3x higher (Antavo, 2023)
• Loyalty program members who redeem personalized offers spend 4.5x more annually (Antavo, 2023)
• Loyalty program members who redeem partner rewards spend 3.4x more than other customers. (Antavo, 2023)
• During this time of inflationary crisis and potential recession, businesses believe that the main focus of loyalty programs should be: (Antavo, 2023)
  • Member communication and relationships (34%)
  • Transactional loyalty (33%)
  • Emotional loyalty (27%)
  • Member acquisition (6%)
• 89% of consumers trusted loyalty initiatives to help them overcome the current inflation crisis. (Antavo, 2023)
• 56% of loyalty program owners are satisfied or very satisfied with their current loyalty program. (Antavo, 2023)
• 80% of companies that measure loyalty program ROI measured a positive return of 4.9x revenue than spend. (Antavo, 2023)
• 41% of loyalty programs are managed by a dedicated loyalty team, another 36% are the responsibility of a marketing team. (Antavo, 2023)
• On average, loyalty programs take up 28% of a company’s marketing budget, compared to 23% last year. (Antavo, 2023)
• 53% of B2C businesses plan to increase spending on loyalty in 2023. (Comarch, 2023)
• Participation in quick-service restaurant loyalty programs grew 15% in the past year. (PYMNTS, 2023)
• When asked why they didn’t use a restaurant loyalty program, diners said: (PYMNTS, 2023)
  • The restaurants I like don’t have a loyalty program (42.7%)
  • I don’t buy enough to make a program effective (41%)
  • They are too hard to keep track of (23%)
  • I worry about the security of my personal data (15%)
• Companies plan to invest $375K on average in the launch or revamp of their loyalty program. (Antavo, 2023)
• 84% of businesses offer a free loyalty program, and 47% of businesses that are planning to launch a loyalty program say it will be free. (Antavo, 2023)
• 8.1% of businesses offer both a free and a premium loyalty program, and 24% of businesses that are planning to launch a new loyalty program say they will offer both a free and a premium loyalty program. (Antavo, 2023)
• 40% of businesses believe the biggest benefit of linking payment cards to loyalty programs would be the ability to gather rich customer dat.a (Antavo, 2023)
• 91% of executives say their loyalty program should provide more rewards or benefits. (PWC, 2023)
• 63% of companies increased their loyalty program budget in the latest billing cycle. (PWC, 2023)
• 80% of executives say their loyalty programs are similar to others in the same industry. (PWC, 2023)
• 48% of consumers said discounts and rebates were the most important part of a personalized experience, 43% said flexible loyalty programs. (PWC, 2023)

Retail/Shopping Loyalty Statistics

• 47% of retail loyalty programs report “making sure the program is enticing to all buyer personas” as a top challenge. (EY, 2025)
• Retailers are 42% more likely to use direct mail to communicate loyalty program updates and offers compared with the overall average of 35%. (EY, 2025)
• Retailers demonstrate a strong inclination toward loyalty program omnichannel availability (58%), and they are more likely to offer program enrollment at the point of sale in addition to online signups (78%). (EY, 2025)
• 86% of consumers agreed that when they feel like it takes too long to earn rewards in an apparel loyalty program, they engage with the brand less often. (ebbo, 2024)
• 69% of customers say they are loyal to certain retailers. (SAP Emarsys, 2024)
• Retail industries customers are most loyal to: clothing and fashion (54%), beauty and skincare (42%), consumer packaged goods (40%), food delivery (35%), tech and electronics (32%), music and entertainment (27%), travel and hospitality (24%), sports (21%). (SAP Emarsys, 2024)
• 57% of customers would think about switching brands due to a bad shopping experience. (SAP Emarsys, 2024)
• Customers show their loyalty by shopping with that retailer often (59%), recommending them to family and friends (47%), installing their app (42%), using their loyalty card (41%), being a part of their membership (24%), and engaging with their content (23%). (SAP Emarsys, 2024)
• The best retailers show customers they value their business by rewarding them with special offers or points to keep them coming back — and 41% said they like being incentivized this way. (Travelport, 2024)
• 47% of consumers rated easy site navigation as key to them enjoying the shopping experience and coming back there to buy again. (Travelport, 2024)
• 64% of consumers said if they received customized offers from companies they have already purchased from, they would likely buy from them again. (Travelport, 2024)
• 91% of consumers agree that getting free return shipping would influence them to make a purchase online with an apparel brand over a competitor who didn’t offer it. (ebbo, 2024)
• 88% of consumers say they would be understanding if their favorite local businesses raised their prices because of the impact of inflation and the rising cost of goods. (Square, 2023)
• 51% of Gen Z consumers would rally behind smaller businesses that may be struggling. (Square, 2023)
• 49% of consumers say they are buying certain products when on offer or promotion. (PWC, 2023)
• 46% of consumers shop around for retailers offering better value. (PWC, 2023)
• 40% of consumers are using comparison sites to find cheaper alternatives. (PWC, 2023)
• 38% of consumers prefer to consistently shop with the same retailer. (Customer Communications, 2023)
• 32% of consumers usually shop around before making a purchase. (Customer Communications, 2023)
• 30% of consumers have a few go-to retailers but also shop around. (Customer Communications, 2023)
• If access, price and products were the same, consumers would choose one retailer over another based on: (Customer Communications, 2023)
  • Convenient shopping experience (47%, same as 2022)
  • Easy purchasing (43%, up from 42% in 2022)
  • Positive shopping experience (43%, up from 42% in 2022)
  • Trust (36%, up from 28% in 2022)
  • Incentives to shop (33%, down from 35% in 2022)
  • knowledgeable and helpful sales associates (50%)
  • Ability to use self-services kiosks (42%)
  • Ability to browse products on the retailer website while in store (41%)
  • Click-and-collect services (38%)
  • In-store entertainment (27%)
  
  
• Retail shoppers say that the most appealing features of an in-store shopping experience are: (PWC, 2023)

Restaurant Loyalty Statistics

• 34% of food and beverage loyalty programs report “operational challenges with partners/ partner relations” as a top challenge. (EY, 2025)
• A third of diners (33%) say their favorite QSR/fast-food or fast-casual chain has changed in the past 12 months. (Tillster, 2025)
• The top 2 factors driving customers to switch their favorite chain are better food (46%) and better value (40%). (Tillster, 2025)
• Only a quarter of customers (26%) say more or better offers and deals played a role in attracting them to their new favorite chain. (Tillster, 2025)
• When asked what makes their favorite spot their favorite, consumers were more likely to select “I like the food” (56%) than "reasonable prices" (42%). (Tillster, 2025)
• Price (59%), quality or freshness of food (56%), and order accuracy (33%) are the top 3 most important factors for diners when assessing the value of their dining experiences. (Tillster, 2025)
• Nearly all loyalty program members check loyalty programs for deals before deciding where to eat (93%) and what to order (96%) at least some of the time. (Tillster, 2025)
• 46% of diners always check loyalty programs for deals before deciding where to eat. (Tillster, 2025)
• 42% of diners always check loyalty programs for deals before deciding what to order. (Tillster, 2025)
• Over half of diners (51%) belong to three or fewer loyalty programs, and 35% don’t belong to any at all. (Tillster, 2025)
• After receiving a free item as a result of a loyalty redemption: 62% of loyalty program members have added additional items to their cart and 47% opted to pay a small amount to upgrade or customize an item. (Tillster, 2025)
• Diners said the top qualities of their favorite loyalty programs are: earning free items frequently (57%), ability to choose rewards (43%), and easy to understand and use (37%). (Tillster, 2025)
• 49% of dining loyalty program members expect a reward every 3-5 orders and 24% expect a reward every 1-2 orders. (Tillster, 2025)
• A third of consumers with an annual household income of $200,000 or more (33%) participate in loyalty programs, with 20% of those earning between $100,000-$199,999 doing the same. By contrast, only 15% or fewer of respondents in other income categories belong to four or more programs. (Tillster, 2025)
• 26% of consumers used a discount for their most recent restaurant purchase, up from 14% the same time last year. (PYMNTS, 2023)
• 42% of consumers are willing to pay full price to eat at a restaurant they used to call their go-to spot. (PYMNTS, 2023)
• The average restaurant discount is 24% off menu price. (PYMNTS, 2023)
• Restaurants raised prices by an average of 7.4%, however consumers perceive the increase as 23%, 3x its actual amount. (PYMNTS, 2023)
• 60% of restaurant patrons say deals and discounts are now an important factor when choosing a restaurant. (PYMNTS, 2023)
• 86% of consumers who received a discount were satisfied with their dining experience, compared to 81% of those who paid full price. (PYMNTS, 2023)
• 47% of restaurant operators expect competition to be more intense in 2023 than in 2022. (National Restaurant Association, 2023)

Mobile/Online Loyalty Statistics

• 55+ year olds are least likely to download a mobile app to gain, track and redeem rewards (40%). (EY, 2025)
• 55% of 25-44 year olds want real-time tracking of loyalty points on mobile apps. (EY, 2025)
• 18-24 year olds are most likely to sign up for a loyalty program on a brand’s mobile app and most likely to sign up for a program in-store. (EY, 2025)
• Consumers preferred methods of communication with loyalty programs: email (59%), text (18%), app push notifications (13%), social media (5%), print/direct mail (3%), no communication (2%). (EY, 2025)
• Those ages 18 to 24 are most likely to prefer in-app notifications as a preferred communication method from their loyalty programs (23% vs. 13% of consumers overall) and less likely to prefer email (36% vs. 59% of consumers overall). (EY, 2025)
• 78% of corporations report using email to communicate loyalty program updates and offers, mobile app (61%), text (60%), social media (51%), in-store (45%), print/direct mail (35%). (EY, 2025)
• 41% of consumers use mobile apps for loyalty programs 1-2 times a week, 32% 1-2 times a month, 12% daily, 12% rarely, 4% never. (EY, 2025)
• The youngest cohort (ages 18 to 24) are the most likely to use the mobile app once or twice a week (53% vs. 41% overall). (EY, 2025)
• Consumers’ rankings of most sought after mobile app loyalty program features: exclusive deals and offers (61%), real-time tracking of loyalty points (52%), easy navigation and user interface (49%), secure payment options (31%), games/challenges to get rewards (15%), personalized product recommendations (12%), in-app customer support (11%). (EY, 2025)
• Over 80% of customers express a willingness to download a mobile app for loyalty programs. (EY, 2025)
• Those over 65 are the least likely to download a mobile app for loyalty programs (15% vs. 29% overall). (EY, 2025)
• 69% of consumers will use a mobile app more often because of rewards and incentives. (SAP Emarsys, 2024)
• Global consumers who have their favorite brands’ apps on their phones are 18% more likely to have a brand they love compared to those who don’t use apps. (SAP Emarsys, 2024)
• Retailers are seeing 27% of revenue from mobile sales. (Square, 2023)
• 20% of consumers have participated in a giveaway or contest found by a business’s social media post and 20% have used a promo code found on a social media post. (Square, 2023)
• 17% of consumers booked an appointment directly and 17% purchased an item directly from a business’s social media profile. (Square, 2023)
• Mobile payments are up 117% in 2023. (Square, 2023)
• 43% of consumers plan to increase online shopping in 2023. (PWC, 2023)
• 40% of consumers who plan to shop more in store and less online say they will do so because delivery costs are too high. (PWC, 2023)

Travel Loyalty Statistics

• At 73%, parents are the most rewards-savvy demographic, actively using rewards-focused methods to help make their money go further when traveling.  (Barclays, 2025)
• Parents largely agree that earning and redeeming rewards (67%) and lowering costs (63%) are the top benefits of loyalty programs. (Barclays, 2025)
• Half of parents strongly agree that not planning credit card spend to earn rewards is like throwing money away. (Barclays, 2025)
• Parents have a stronger willingness to use their cards to pay tabs for group dinners and collective purchases to earn more rewards points to use on trips. (Barclays, 2025)
• 41% of parents strongly agree that they “couldn’t imagine taking the kinds of trips I want without the benefits of a travel loyalty program”. (Barclays, 2025)
• 89% of parents agree they would have to travel differently or not at all if they didn’t have rewards. (Barclays, 2025)
• One-in-five (21%) parents have a growing interest in cruise lines and are enrolled in a cruise line loyalty program. (Barclays, 2025)
• While men and women have similar loyalty program experience (87% vs. 85% enrollment) and both prefer airline and hotel programs, their travel preferences and reward usage differ. Men largely prefer exclusivity-based rewards, while women prefer rewards focused on comfort and convenience. However, both men and women agree that the ability to earn and redeem rewards and lower costs are the top two benefits of loyalty programs. (Barclays, 2025)
• 50% of men and 46% of women prefer exclusivity-based rewards, 53% of men and 58% of women prefer comfort and convenience-focused rewards, 62% of men and 60% of women are enrolled in an airline loyalty program, 48% of men and 51% of women are enrolled in a hotel loyalty program, 19% of men and 17% of women are enrolled in a cruise line loyalty program. (Barclays, 2025)
• Millennials are the most reliant on travel loyalty programs, with 40% strongly agreeing that they couldn’t imagine taking the trips they want without them. Comparatively, 31% of Gen Z, 38% of Gen X and 24% of Boomers strongly agree with this statement. (Barclays, 2025)
• 82% of Boomers see earning and redeeming rewards as the top benefit of loyalty programs; this viewpoint steadily dips to 76% with Gen X, 66% with Millennials and 58% with Gen Z.  (Barclays, 2025)
• Perks such as free checked bags or priority boarding are also a top contender for 62% of Boomers, however, only 56% of Gen X and Millennials and 45% of Gen Z agree.  (Barclays, 2025)
• 79% of travelers rely on loyalty programs and 82% of travelers acknowledge they would have to travel differently, or not at all, without travel rewards. (Barclays, 2025)
• Millennials are more likely to strategically use techniques to earn more points (94%). For example, they are far more likely to wait to make a purchase until there is a bonus offer (42%), compared to 24% of Gen Z, 34% of Gen X and just 21% of Boomers. (Barclays, 2025)
• 72% of Millennials use rewards-focused methods to stretch travel budgets, followed by Gen Z at 71%, while Boomers come in at 62%. (Barclays, 2025)
• 78% of travelers who can recall the OTA they used, describe the experience as above average or excellent. (Travelport, 2024)
• 77% of travel businesses operate a loyalty program. (Expedia, 2023)
• 44% of consumers belong to a travel loyalty program. (Expedia, 2023)
• 63% of loyalty providers believe they are their members’ first choice when booking travel. (iSeatz, 2023)
• 51% of consumers visit their loyalty program website first when booking travel. (iSeatz, 2023)
• 61% of female and 58% of male travelers now pay more attention to travel discounts offered through loyalty programs than they did before the pandemic. (Booking.com, 2023)
• 61% of travelers believe their loyalty programs are helping them save money and get more value from travel experiences. (iSeatz, 2023)
• Loyalty providers reported their top goals for 2023 as increasing membership (59%), boost engagement (59%), increase customer lifetime value (40%), increase participation and total spend through the loyalty program (39%) and introduce new rewards and earn/burn options (39%). (iSeatz, 2023)
• 86% of loyalty programs with travel rewards have booking capabilities. (iSeatz, 2023)
• 29% of loyalty programs with travel booking capabilities describe their program as “state of the art”. (iSeatz, 2023)
• Members of travel loyalty programs most value getting the following perks of membership: (Expedia, 2023)
  • Special discounted pricing (52%)
  • Collecting points to redeem for future purchases (46%)
  • Complimentary upgrades/add-ons (42%)
  • Exclusive access to amenities and services (34%)
  • Prioritized customer service (26%)
• 53% of travelers say it is more important now than it was before the pandemic to stay with providers where they are a loyalty member. (Expedia, 2023)
• 25% of consumers dislike that they can’t book all travel options they want in one place with their loyalty program. (iSeatz, 2023)
• 24% of consumers have a hard time understanding their travel loyalty program’s earning and redemption rules. (iSeatz, 2023)
• 59% of consumers would engage more with their loyalty program if given deeper discounts, 31% if given more exclusive options, 25% if given a better booking experience and 40% if given a broader selection of rewards. (iSeatz, 2023)
• U.S. adults who are members of a travel loyalty or rewards program as of February 2023 include: (Insider Intelligence, 2023)
  • 42% of Gen Z
  • 48% of Millennials
  • 38% of Gen X
  • 41% of Baby Boomers
  • 29% of people making less than $50K
  • 55% of people making $50K-$100K
  • 76% of people making $100K or more
• 46% of all U.S. adults are members of a travel loyalty/rewards program, with millennials the most likely to be members (56%). (Morning Consult, 2023)
• 84% of high-income earners are members of a travel loyalty/rewards program. (Morning Consult, 2023)
• 61% of travelers plan to redeem points or rewards for travel in the next 6 months, of which 7% plan to redeem in the next month. (Morning Consult, 2023)
• Experts predict the number of people participating in incentive travel programs will increase by 48% in 2023 and 61% in 2024. (The IRF, 2023)
• 20% of travel loyalty program providers say user experience is their biggest challenge. (iSeatz, 2023)
• 92% of travel loyalty program providers believe they are delivering on their members’ needs, only 52% of members agree. (iSeatz, 2023)
• 84% of consumers got frustrated by user experience issues when booking travel through their loyalty program. (iSeatz, 2023)

Bank Loyalty Statistics

• 52% of banking customers would switch banks after just one poor experience. (Gitnux, 2025)
• 68% of customers are more likely to recommend a bank that provides excellent customer service. (Gitnux, 2025)
• 69% of customers say that quick resolution of inquiries increases their loyalty. (Gitnux, 2025)
• 62% of bank customers feel valued when their bank offers customized experiences. (Gitnux, 2025)
• 54% of banking consumers report that personalized communication improves their experience. (Gitnux, 2025)
• 85% of digital banking users feel more connected to their bank through personalized digital interactions. (Gitnux, 2025)
• 79% of banking consumers are more likely to stay loyal to a bank that offers tailored digital experiences. (Gitnux, 2025)
• 86% of customers are willing to pay more for better customer experience in banking. (Gitnux, 2025)
• 70% of banking customers would switch banks for better service. (Gitnux, 2025)
• 65% of banking customers prefer digital channels over physical branches. (Gitnux, 2025)
• 59% of banking customers expect personalized service. (Gitnux, 2025)
• 45% of banking employees believe that poor customer experience negatively impacts their brand reputation. (Gitnux, 2025)
• 52% of banking customers would switch banks after just one poor experience. (Gitnux, 2025)
• 60% of banking consumers say they value convenience above all in their banking experience. (Gitnux, 2025)
• 68% of customers are more likely to recommend a bank that provides excellent customer service. (Gitnux, 2025)
• 77% of consumers consider loyalty programs important in their banking choice. (Gitnux, 2025)
• 58% of banking customers have abandoned a transaction due to poor digital experience. (Gitnux, 2025)
• 90% of banking executives acknowledge that customer experience is a key competitive differentiator. (Gitnux, 2025)
• 84% of consumers think that a seamless omnichannel experience enhances overall satisfaction. (Gitnux, 2025)
• 49% of banking consumers would switch to a competitor after just one bad mobile banking experience. (Gitnux, 2025)
• 79% of banking customers are willing to switch banks to get better customer service. (Gitnux, 2025)
• 40% of banking customers cite poor customer service as a reason for switching banks. (Gitnux, 2025)
• 50% of banking customers would consider switching banks for better digital services. (Gitnux, 2025)
• 91% of banking professionals agree that customer experience is critical to business success. (Gitnux, 2025)
• 68% of new banking customers cite digital convenience as a key factor in choosing a bank. (Gitnux, 2025)
• 65% of customers are more likely to consider a bank that offers easy-to-use digital tools. (Gitnux, 2025)
• 80% of banking executives see customer experience as a top priority for digital transformation. (Gitnux, 2025)
• 81% of banking customers expect consistent experiences across channels. (Gitnux, 2025)
• 61% of banking customers believe that mobile banking apps are critical to their banking experience. (Gitnux, 2025)

Member and Subscriber Engagement & Loyalty Statistics

• Key reasons travelers choose a subscription model are: convenience (49%), affordability (42%), exclusive benefits (33%), can customize to my needs (27%), early access to deals (26%), spreading out the cost over time (20%). (Travelport, 2025)
• 49% of travelers didn’t know travel subscription models exist. (Travelport, 2025)
• 58% of people who travel just three times a year would consider signing up for subscription services. (Travelport, 2025)
• Gen Z were more likely to consider signing up to a travel subscription program than any other age group. (Travelport, 2025)
• 35% of travelers would consider signing up for a travel subscription program in future. (Travelport, 2025)
• 44% of organizations say membership increased over the previous year, 44% said it stayed the same and 12% (On24, 2023)
• 47% of professional membership organizations increased overall membership levels. (ASI, 2023)
• 34% of professional membership organizations increased engagement. (ASI, 2023)
• 53% of associations believe their value proposition to members is compelling or very compelling. (Marketing General, 2023)
• Associations with 80%+ renewal rates and increased membership levels are more likely to report that their value proposition is compelling or very compelling. (Marketing General, 2023)
• 73% of associations have increased virtual professional development opportunities, 62% introduce new products and services and 54% expanded marketing efforts. (Marketing General, 2023)
• 51% of professional membership organizations brought in more members in the last year. (ASI, 2023)
• 44% of organizations reported that their number of new members increased since last year, and 12% said it decreased. (Growth Zone, 2023)
• 19% of organizations have a 95-100% subscription renewal rate. (Growth Zone, 2023)
• 22% of organizations were able to improve subscription renewal rates over the previous year, while 15% saw a decrease in renewal rates. (Growth Zone, 2023)
• 40% of organizations offer automatic membership renewal. Of those, 14% offer automatic monthly payments, 60% automatic annual payments and 26% offer both. (Growth Zone, 2023)
• 38% of organizations have a formal reinstatement initiative in place to reengage members lost in the previous year. (Growth Zone, 2023)
• 61% of organizations believe their members clearly understand the value of the organization and the solutions offered. (Growth Zone, 2023)
• 27% of organizations improve member engagement levels over the previous year, while 8% saw worse levels. (Growth Zone, 2023)
• 40% of organizations have a written plan for member engagement. (Growth Zone, 2023)
• 70% of members say job opportunities are an important benefit, but only 27% say their organization provides good job opportunities. (NetForum, 2023)
• 28% of organizations prioritize offering job opportunities. (NetForum, 2023)
• 73% of members want help with career advancement, but only 28% said their organization is doing a good job at helping. (NetForum, 2023)
• 38% of organizations prioritize offering help with career advancement. (NetForum, 2023)
• Members engage with organizations by: (NetForum, 2023)
  • Attending an annual meeting (39%)
  • taking continuing education (26%)
  • volunteering at an event (23%)
  • engaging in the organization’s social network (22%)
  • contributing to the foundation (17%)
• 91% of members are satisfied with their current organization. (NetForum, 2023)
• 67% of members feel connected to their professional organization. (NetForum, 2023)
• 82% of members are likely to renew. (NetForum, 2023)
• 47% of organizations increased overall membership levels. (iMIS, 2023)
• 31% of organizations increased their retention rates, 19% saw decreased rates. (iMIS, 2023)
• 34% of organizations increased engagement, 7% saw decreased engagement. (iMIS, 2023)
• 51% of organizations brought in more new members in the past year. (iMIS, 2023)
• 25% of organizations lost members in the last year. (iMIS, 2023)
• Increasing member engagement is the number 1 goal for organizations in the coming year. (iMIS, 2023)
• 22% of organizations reported meetings and events were their most successful recruitment tool, 19% said member referrals, 16% said email and 12% said social media. (iMIS, 2023)
• 30% of organizations reported that events and webinars were their most successful formal engagement plan tool, 27% said annual conference attendance and 22% said member renewals. (iMIS, 2023)
• 50% of members failed to renew membership because of money, 36% because of lack of engagement, 31% because of too little value, 17% because they forgot and 14% because their trial membership didn’t convert. (iMIS, 2023)
• 30% of organizations reported a 90% or better retention rate of first year members. (iMIS, 2023)
• 49% of organizations said email was the best method of winning back lapsed members. (iMIS, 2023)
• 48% of organizations said phone calls impacted renewal rates of lapsed members. (iMIS, 2023)
• 58% of organizations do not offer automatically recurring memberships. (iMIS, 2023)
• 67% of organization executives feel confident about the future growth and sustainability of their organization, while 31% have concerns. (iMIS, 2023)
• 40% of organization executives are most concerned about member engagement, 34% about improving the member journey, 32% about recruiting and retaining members. (iMIS, 2023)

B2B Loyalty Statistics

• 65% of B2B buyers say a good experience is a key factor in their loyalty. (Zipdo, 2025)
• B2B companies with excellent customer experience see a 10-15% increase in revenue. (Zipdo, 2025)
• 70% of buyers return to a vendor if they feel appreciated and valued. (Zipdo, 2025)
• The average B2B customer retention rate is around 90%. (Zipdo, 2025)
• 75% of B2B buyers are willing to pay more for a great customer experience. (Zipdo, 2025)
• 80% of B2B buyers say they are more likely to buy from a company that personalizes their experience. (Zipdo, 2025)
• 57% of B2B buyers conduct research online before making a purchase, emphasizing the importance of digital engagement for retention. (Zipdo, 2025)
• 52% of B2B marketers say retaining customers is their top priority. (Zipdo, 2025)
• The average customer churn rate in B2B industries varies between 5% and 10% annually. (Zipdo, 2025)
• 60% of B2B buyers expect consistent, seamless experiences across all channels. (Zipdo, 2025)
• 57% of B2B buyers conduct research online before making a purchase, emphasizing the importance of digital engagement for retention. (Zipdo, 2025)
• 78% of B2B buyers say their loyalty depends on proactive communication. (Zipdo, 2025)
• Email remains the most effective communication channel for B2B engagement and retention, with 73% of marketers citing it as highly effective. (Zipdo, 2025)
• 54% of B2B buyers want vendors to provide educational content to support their decision-making process, fostering trust and loyalty. (Zipdo, 2025)
• B2B companies with excellent customer experience see a 10-15% increase in revenue. (Zipdo, 2025)
• 75% of B2B buyers are willing to pay more for a great customer experience. (Zipdo, 2025)
• 80% of B2B buyers say they are more likely to buy from a company that personalizes their experience. (Zipdo, 2025)
• 50% of B2B buyers have switched vendors in the past year due to poor customer service. (Zipdo, 2025)
• 60% of B2B buyers expect companies to anticipate their needs and address them proactively. (Zipdo, 2025)
• 41% of B2B buyers say they’ve stopped doing business with a vendor due to poor onboarding experience. (Zipdo, 2025)
• 55% of B2B buyers prefer self-service options for order management and support, influencing retention through convenience. (Zipdo, 2025)
• Reducing friction points in the sales process can improve retention rates by 18%. (Zipdo, 2025)
• Companies with high employee engagement see 21% higher customer satisfaction scores, positively influencing retention. (Zipdo, 2025)
• The integration of AI in customer service processes can cut resolution times by 40%, boosting retention. (Zipdo, 2025)
• Continuous training of sales and support staff increases customer satisfaction and loyalty, with a 20% positive impact reported. (Zipdo, 2025)
• 78% of B2B buyers prioritize quick response times for service and support, with delays impacting loyalty. (Zipdo, 2025)
• 65% of B2B buyers say a good experience is a key factor in their loyalty. (Zipdo, 2025)
• 70% of buyers return to a vendor if they feel appreciated and valued. (Zipdo, 2025)
• The average B2B customer retention rate is around 90%. (Zipdo, 2025)
• 52% of B2B marketers say retaining customers is their top priority. (Zipdo, 2025)
• The average customer churn rate in B2B industries varies between 5% and 10% annually. (Zipdo, 2025)
• Providing excellent post-sale support increases customer retention by up to 30%. (Zipdo, 2025)
• 82% of B2B buyers would switch vendors due to poor customer service. (Zipdo, 2025)
• 63% of B2B buyers say their experience with sales reps impacts their loyalty. (Zipdo, 2025)
• The average lifetime value of a retained customer in B2B is 16 times higher than that of a first-time buyer. (Zipdo, 2025)
• The top three factors influencing B2B customer retention are product quality, customer service, and price, respectively. (Zipdo, 2025)
• Businesses that use CRM systems see a 27% higher customer retention rate. (Zipdo, 2025)
• 68% of B2B companies see data analytics as a key tool to improve customer retention strategies. (Zipdo, 2025)
• B2B customer churn decreases by 25% with personalized communication. (Zipdo, 2025)
• Regular performance reviews with clients can boost retention rates by 15%. (Zipdo, 2025)
• Client feedback collection increases retention by enabling better service customization, with 70% of companies reporting positive results. (Zipdo, 2025)
• 77% of B2B buyers say they are more likely to stay loyal if vendors demonstrate industry knowledge and expertise. (Zipdo, 2025)
• 66% of B2B companies find that simplifying the purchase process boosts repeat business. (Zipdo, 2025)
• Offering flexible contract options increases customer retention by up to 20%. (Zipdo, 2025)
• Strong after-sales service improves customer retention by 52%. (Zipdo, 2025)
• Developing strategic account management programs increases customer retention by 35%. (Zipdo, 2025)
• 85% of B2B buyers believe that a vendor's ability to solve problems quickly affects their loyalty. (Zipdo, 2025)
• Offering proactive risk mitigation communications reduces customer concern and enhances loyalty. (Zipdo, 2025)
• 63% of B2B buyers cite ease of doing business as a key factor in their loyalty. (Zipdo, 2025)
• 72% of B2B customers say their loyalty is influenced more by experience than by price. (Zipdo, 2025)
• Effective onboarding can boost B2B customer retention by 25% within the first six months. (Zipdo, 2025)
• Enabling self-service portals decreases support costs by 15% and increases customer retention. (Zipdo, 2025)
• Factoring in customer feedback in product development leads to 28% higher customer retention. (Zipdo, 2025)
• B2B companies that prioritize customer loyalty see a 10–20% increase in annual revenue. (Worldmetrics, 2024)
• B2B companies that have effective loyalty programs have a 13% higher customer retention rate. (Worldmetrics, 2024)
• B2B companies with successful loyalty programs see a 30% increase in cross-selling and upselling opportunities. (Worldmetrics, 2024)
• B2B loyalty program members are 70% more likely to refer the company to others. (Worldmetrics, 2024)
• 30% of businesses who partner with loyalty technology solution providers have kept their relationship for 8+ years. (Comarch, 2023)
• 48% of loyalty programs are managed by a loyalty technology solutions vendor. (Antavo, 2023)
• Companies that work with third party loyalty vendors report that the most valuable trait of that relationship is: (Antavo, 2023)
  • Easy technology integration (43%)
  • Customization (23%)
  • Innovative new features (15%)
  • Convenience (8%)
• 61% of companies who work with a loyalty technology vendor are satisfied or very satisfied with their loyalty program. (Antavo, 2023)
• 44% of businesses believe that the biggest benefit of offering strategic partnership rewards would be the ability to create a unique loyalty experience. (Antavo, 2023)
  

Other Loyalty Statistics

• 93% of marketers say video marketing has given them a good ROI. (wyzowl, 2025)
• 66% of video marketers quantify ROI through video engagement such as likes, shares and reposts. (wyzowl, 2025)
• 62% of video marketers quantify ROI through video views. (wyzowl, 2025)
• 49% of video marketers quantify ROI through leads/clicks. (wyzowl, 2025)
• 40% of video marketers quantify ROI through brand awareness/PR. (wyzowl, 2025)
• 36% of video marketers quantify ROI through customer engagement and retention. (wyzowl, 2025)
• 30% of video marketers quantify ROI through bottom line sales. (wyzowl, 2025)
• 96% of video marketers say video has helped them increase brand awareness. (wyzowl, 2025)
• 82% of video marketers say video has helped them increase web traffic. (wyzowl, 2025)
• 84% of video marketers say video has directly increased sales. (wyzowl, 2025)
• 84% of video marketers say video has helped keep visitors on their website longer. (wyzowl, 2025)
• 62% of video marketers say video has helped them reduce support queries. (wyzowl, 2025)
•  87% of people have been convinced to buy a product or service by watching a video. (wyzowl, 2025)
• 81% of people have bought or downloaded an app after watching a video about it. (wyzowl, 2025)
•  83% of consumers want to see more videos from brands in 2025. (wyzowl, 2025)
• 91% of consumers say video quality impacts their trust in a brand. (wyzowl, 2025)
• 42% of organizations plan to invest in marketing automation in 2023, 39% in experience-based rewards, 36% in gamification and 26% in mobile apps. (Open Loyalty, 2023)
• 44% of consumers prefer automation over live help in product information or inventory. (Square, 2023)
• 38% of consumers prefer automation over live help for ordering or checkout. (Square, 2023)
• 41% of consumers prefer automation over live help for pickup or arranging delivery. (Square, 2023)
• 73% of consumers prefer automation over live help in at least one area of business. (Square, 2023)
• 78% of consumers are willing to pay higher for a product that is produced/sourced locally, 77% would for products made with recycled/eco-friendly materials and 75% would for a product made by a company with a reputation for ethical practices. (PWC, 2023)
• 47% of companies provide a personalized experience led by fast and easy access to products and services, 43% with flexible rewards and 40% with discounts or rebates. (PWC, 2023)
• 61% of consumers are willing to share their email address in exchange for a personalized experience, 57% of companies ask for this. (PWC, 2023)
• 48% of consumers are willing to share their age and birthday in exchange for a more personalized experience. (PWC, 2023)
• 15% of consumers would share their current location in exchange for a more personalized experience, 28% of companies ask for this. (PWC, 2023)
• 69% of business leaders are increasing their investment in personalization. (Twilio Segment, 2023)
• 92% of businesses are using AI-driven personalization to drive growth in their business. (Twilio Segment, 2023)
• 41% of consumers are comfortable with AI being used to personalize their experiences. (Twilio Segment, 2023)
• 51% of consumers trust brands to keep their personal data secure and use it responsibly. (Twilio Segment, 2023)
• 23% of consumers are less comfortable with personal data being used for personalization purposes compared to 2022. (Twilio Segment, 2023)
• 39% of businesses struggle to implement personalization technology effectively. (Twilio Segment, 2023)
• 50% of companies say it’s a challenge to collect accurate data for their personalization efforts. (Twilio Segment, 2023)
• 78% of businesses consider first-party data to be the most valuable source of data for personalization. (Twilio Segment, 2023)
• 86% of consumers want to communicate with the businesses they frequent. (Square, 2023)
• 60% of consumers want businesses to respond to them via email, 46% via social media profile or in direct messages. (Square, 2023)
• 96% of consumers intend to adopt some type of cost-saving behavior over the next 6 months. (PWC, 2023)
• 42% of shoppers say their experience is impacted by products being out of stock, 39% by longer queues and 24% by delivery times that were longer than stated. (PWC, 2023)

Got Members/Customers of Your Own?

We at Access Development have spent literal decades finetuning the art of member engagement through membership perks, member benefits, discount programs for associations and the like. Contact us to learn more about the largest private discount program in the nation. Whether it's B1G1 deals at local restaurants, deep discounts on travel bookings or mobile coupons good at thousands of in-store retail locations, Access has the platform you need to add universal, everyday value to any membership.