Posted by Kendra Lusty on Nov 26, 2021 10:00:00 AM

Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets. Grade schoolers will study extra hard on their spelling tests to earn a bonus recess. And my stubborn 8-year-old would probably still be in diapers if it weren’t ...

Posted by Brandon Carter on Oct 5, 2018 1:31:00 PM

Perks, rewards and loyalty programs are becoming increasingly popular these days. It seems like they’re everywhere – coffee shops, restaurants, clothing stores, airports, colleges, theme parks, movie theaters, charities, employers etc.      

Posted by Brandon Carter on Dec 18, 2014 2:30:00 AM

It’s holiday shopping season. People have abandoned their families to shop on Thanksgiving, then stood outside in the wee hours of the morning on Black Friday waiting for doors to open. They’ve dutifully ignored work (on occasion) to browse online retailers. They’ve sharpened their elbows and mobilized through intense ...

Posted by Dave Bona on Nov 9, 2014 11:45:00 PM

Over the course of my years working with merchants on coupon campaigns, I’ve found one common, recurring question: How a coupon can help me connect with the right person at the right time? In other words, the merchant wants to know how to connect to people who aren’t a current customer, at a time when that person is lo...

Posted by Brandon Carter on Sep 9, 2014 12:29:00 AM

10 years ago Adam Sandler and Drew Barrymore starred in 50 First Dates, about a man in love with an amnesiac woman who needs to be refreshed daily on what has happened in her life. Sandler's character would have amazing romantic experiences with Barrymore's character, but it was all for naught: she'd wake up the next m...

Posted by Brandon Carter on Aug 21, 2014 12:58:00 AM

I don't just work for a company that operates in the loyalty program space, I'm a huge fan of them myself. I'm attracted to the idea of getting something - points, a "punch," anything - for spending my dollars with a company. Like most people (78% in fact), I'm more likely to pull the trigger on a purchase if I know it...