For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home. We've cited that stat before, as have countless other respected sources like Forbes, Ebay, and MediaPost. All of which have quoted this statistic without attribution. The problem is,...
Entering the world of social commentary has its consequences. Just ask Gillette. In case you missed it, the razor-making powerhouse recently released an...
Have you seen our Loyalty Statistics: the Ultimate Collection page lately? If not, you should. It’s ballooned to a jaw-dropping 1000+ statistics curated from...
As it turns out, marketing hype folks are onto something with this idea of "hyperlocal." After all, we just published research that shows consumers are staying...
92% of consumers aren't going beyond 20 minutes to make routine purchases. That's the big takeaway from our recent survey on consumer spending proximity. (Be...
It’s a tough world out there for brands. Consumers can be really mean to brands, sometimes even abandoning them outright! Not that anyone is shedding a tear or...
Gary Toyn