Posted by Gary Toyn on Aug 17, 2021 9:27:00 AM

For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home. We've cited that stat before, as have countless other respected sources like Forbes, Ebay, and MediaPost. All of which have quoted this statistic without attribution. The problem is, the stat is a myth. A...

Posted by Kendra Lusty on Jan 31, 2019 10:00:50 AM

Entering the world of social commentary has its consequences. Just ask Gillette. In case you missed it, the razor-making powerhouse recently released an internet-only ad that quickly spread with nearly 20 million views in 48 hours. The message addressed a social issue that has sparked a lot of conversation over the pas...

Posted by Kendra Lusty on Jan 17, 2019 3:05:18 PM

Have you seen our Loyalty Statistics: the Ultimate Collection page lately? If not, you should. It’s ballooned to a jaw-dropping 1000+ statistics curated from across the web over the last 5 years. And it’s still growing. They come from studies run by industry leaders and top firms across the nation. Organizations and bu...

Posted by Kendra Lusty on May 24, 2017 9:45:00 AM

Coupons are the new punk rock. Well, maybe that's a bit dramatic.  But one thing is certain: whether they're hurting financially or not, people love a good deal. Mix in a frugal mindset that's been brewing for nearly 20 years and technology that serves up savings on demand and suddenly coupons become very, very persuas...

Posted by Brandon Carter on Dec 9, 2016 8:00:00 AM

Few business techniques are as consistently effective as the venerable coupon. Love them or hate them, NO ONE can deny that a coupon can draw a crowd to a business. And it isn't just the needy - research shows that rich folks are some of the most avid couponers around. And it isn't just older folks, as the advent of mo...

Posted by Brandon Carter on Nov 22, 2016 8:44:00 AM

As it turns out, marketing hype folks are onto something with this idea of "hyperlocal." After all, we just published research that shows consumers are staying very local to make their routine purchases. And the more frequent the purchase, the less they're willing to travel. It's why there's a Starbucks or McDonald's o...