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Posted by Kendra Lusty on Nov 5, 2020 8:11:11 AM

The 2020 US election is complete. We hope everyone was able to vote safely and to make your voices heard. No matter how you feel about the results of any particular election, I think we can all agree that it’s wonderful to have a say in our future.

As we anxiously wait for the final votes to be tallied, here’s a question to keep your mind busy. Do your members have a say in what benefits they receive? Even with many value-added benefits to select from – like discount programs, birthday rewards, points earning, surprise and delight campaigns, etc. – you don’t have to blindly guess what members want. We’ve got some tips to help you figure out exactly what will keep them coming back year after year.

Posted by Gary Toyn on Oct 28, 2020 9:00:00 AM

When membership organizations make bad decisions, we can learn a lot from their mistakes. Here is a tongue-in-cheek look at ten easy ways to scare away member loyalty and engagement.  About a 7 minute read.

Sometimes member loyalty is skittish as a kid in a haunted house, tensed to bolt at the first sign that all isn’t well. Some members may fear a horror-filled experience. Others may worry your organization is secretly an identity-snatching zombie.

The worst thing is, they don’t often stay with organizations long enough to find out whether these warning signs are scary monsters or (more likely) simple mistakes.

My role as a marketing consultant has allowed me to work with all types and sizes of membership organizations. From large organizations with a million or so members, to small non-profit and trade groups with just a few thousand members. Most organizations seem to get it. They’ve figured out how to adapt to meet the unique needs of their members, and they can seamlessly integrate our discount platform into their existing suite of member benefits and privileges.

A few others -- dare I say -- are unprepared for success.

They have so many fundamental problems with how they run their organization that adding a powerful engagement tool, even one backed by the best discount program provider, will actually make matters worse.

After more than a decade in working with various groups, I’ve noticed some important patterns among the few groups that struggle the most. The ones that send members fleeing in the other direction.

I think there’s great value in learning from the mistakes of others, so here’s my list of the ten easiest ways an organization can scare away their member loyalty and engagement: 

Posted by Gary Toyn on Jun 12, 2020 8:45:00 AM


Want to know how to identify a discount program that can effectively attract and engage your members?  This comprehensive buyers guide gives you the tools you need to identify and assess the best discount network for your program.

Posted by Gary Toyn on Dec 12, 2019 9:05:00 AM

If you don’t like receiving gifts, then stop reading. 

Posted by Gary Toyn on May 9, 2019 8:06:23 AM

When it comes to running a member benefits or loyalty program, your mama had it all figured out.

In honor of mothers everywhere (including mine who's been a mom for 71 of her 90 years), I’d like to share some life lessons learned from the mother hen herself – and how they can be used as best practices in running a successful membership discount club or loyalty program.