Posted by Brandon Carter on Nov 15, 2017 5:00:00 AM

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly. In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be print...

Posted by Kendra Lusty on May 24, 2017 9:45:00 AM

Coupons are the new punk rock. Well, maybe that's a bit dramatic.  But one thing is certain: whether they're hurting financially or not, people love a good deal. Mix in a frugal mindset that's been brewing for nearly 20 years and technology that serves up savings on demand and suddenly coupons become very, very persuas...

Posted by Brandon Carter on Dec 9, 2016 8:00:00 AM

Few business techniques are as consistently effective as the venerable coupon. Love them or hate them, NO ONE can deny that a coupon can draw a crowd to a business. And it isn't just the needy - research shows that rich folks are some of the most avid couponers around. And it isn't just older folks, as the advent of mo...