Posted by Kendra Lusty on Nov 26, 2021 10:00:00 AM

Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets. Grade schoolers will study extra hard on their spelling tests to earn a bonus recess. And my stubborn 8-year-old would probably still be in diapers if it weren’t ...

Posted by Brandon Carter on Dec 18, 2014 2:30:00 AM

It’s holiday shopping season. People have abandoned their families to shop on Thanksgiving, then stood outside in the wee hours of the morning on Black Friday waiting for doors to open. They’ve dutifully ignored work (on occasion) to browse online retailers. They’ve sharpened their elbows and mobilized through intense ...

Posted by Travis Isaacson on Oct 28, 2014 5:16:00 AM

I’m a mobile wallet user, sure. I used it once when my gas tank was nothing but fumes and my physical wallet was nowhere to be found. I used it another time when I reached the checkout line with a load of groceries but was without my physical wallet again. I’m a huge fan of mobile wallets (when I don’t have my physical...

Posted by Brandon Carter on Jun 18, 2014 4:26:00 AM

Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting points on every purchase, eventually earning enough for…something. Of course you’ve done that. Points are awesome. Points are sexy. But there is a growing issue wi...

Posted by Brandon Carter on Mar 24, 2014 2:23:00 AM

Pop Quiz! Without consulting Google or your address book, name the following:   Your plumber   Your dentist.   The last membership organization you joined.   Your real estate agent.   The brand of cereal you ate this morning. Or the name of the farm your eggs came from, if you're the lucky type that gets to have a nice...

Posted by Dave Bona on Mar 3, 2014 2:45:00 AM

We've made the claim that coupons can work for just about any business, as long as the deals are created with specific goals and audiences in mind. Mom-and-pop shops, regional chains, national retailers and yes, high-end brands. That's right, even high-end brands can - and do - use deals to entice the right crowd to sh...