We've made the claim that coupons can work for just about any business, as long as the deals are created with specific goals and audiences in mind. Mom-and-pop shops, regional chains, national retailers and yes, high-end brands.
That's right, even high-end brands can - and do - use deals to entice the right crowd to shop at their establishments. In fact, Access has helped many of these brands craft offers, but more on that in a moment.
Here's one thing many people don't realize: rich people love coupons. Households making over $100,000 are twice as likely to use coupons as those earning under $35,000. College graduates are also twice as likely to use coupons as those who did not graduate from high school. In fact, studies show that the less a household earns, the less likely they are to use coupons.
More than any other brands in the universe, high-end brands are very specific (even secretive) about their offers, but they're just like any other business in the world in this: they still need people to walk in the door and make purchases.
Here are three simple lessons Access has learned from high-end brands in our efforts to craft offers that drive the specific results they were looking for: