the
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loyalty blog

Let’s be honest, loyalty programs used to be all about collecting points and hoping one day they turned into… something. Maybe a toaster. Maybe a flight. Maybe nothing.

2025 proved that loyalty programs are no longer “set it and forget it.” Inflation, shifting consumer expectations, and rapid advances in AI forced brands to...

Once upon a time, planning a trip meant hours of scrolling through websites, reviews, and booking engines. Today? Many travelers, including me, simply ask AI...

One day, I spotted someone familiar in the grocery store, but I couldn’t remember her name or where I knew her from. So, instead of saying “hi,” I ducked down...

At Access, our mission is simple: Empowering people to experience more by adding value to every purchase. That means constantly evolving our offerings to meet...

People willingly hand their money over to corporations all the time. They’re happy to do so when they get something of value in exchange: product, service,...

What if everyday purchases like eating out, new shoes, groceries, a zoo visit, or a hotel stay came with built-in savings? Good news! That’s the everyday...

The season of giving (and spending!) is here, and you can bet your bottom dollar that consumers everywhere are preparing for it. The question is: are you?...

They say the U.S. economy is growing strong. They say inflation is nearly back to normal. They say consumer spending is as strong as ever. They say...

Tackling 12 common fears about launching a non-dues revenue program Summary: Launching any new non-dues revenue program comes with a certain amount of risk....

Summary: Millennials and Gen Z now make up a huge part of the workforce, but they're not lining up to join membership organizations. Because they think and act...

Summary: Micro-moments are the brief, intent-driven moments when members turn to their devices to solve a problem. These fleeting moments present a powerful...