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Posted by Michelle White on Aug 4, 2020 8:45:00 AM

Summer vacations certainly didn’t pan out this year like we all envisioned.

Most Spring Break travel was re-routed to the back yard as the entire country canceled their travel plans and hunkered down to control the spread of the dangerous coronavirus.

And not even the happiest place on earth was immune.

Disneyland® Resort closed its Anaheim, CA gates for only the fourth time since the park opened. Walt Disney World® in Orlando, FL had closed a few more times due to impending hurricanes but each of those closures lasted only a day or two. These multi-month park closures for COVID-19 have been nothing short of historic.

And while many Americans may not be ready to venture too far away from home just yet, at some point, people will indeed be ready – and eager – to travel again.

Posted by Kendra Lusty on Jul 16, 2020 8:58:15 AM

Much has been studied about the customer journey. The world’s largest brands and corporations have all contributed to the pool of knowledge. They’ve studied from every angle what it takes to convince a person to purchase their product/service/doodad/you name it.

Unfortunately there are not quite so many resources out there for organizations for help in understanding the member journey.

At Access, we’ve been studying and pondering this for years, gathering membership statistics and analyzing different moments of the journey to the tune of hundreds of articles over the last decade or two.

Posted by Kendra Lusty on Jun 24, 2020 9:00:00 AM

In March, I set up a Zoom meeting with my family for the first time in my life.

Between loud kids of all ages, varied internet speeds, my screen mysteriously turning me green, and my dear, sweet grandma’s hearing aid issues...

It was 5% awesome and 95% chaotic nonsense.

So, only a little higher percentage chaotic nonsense than a typical family gathering.

I kid, I kid. Connecting with my family is always revitalizing. Over the years, we’ve had many reasons why we couldn’t physically meet. Siblings found jobs out of state, illnesses cancelled plans, etc. And of course, recently everyone was encouraged to forego proximity to loved ones for an extended amount of time.

Posted by Gary Toyn on Jun 12, 2020 8:45:00 AM


Want to know how to identify a discount program that can effectively attract and engage your members?  This comprehensive buyers guide gives you the tools you need to identify and assess the best discount network for your program.

Posted by Kendra Lusty on Jun 3, 2020 7:05:00 AM

You may have noticed our blog has been quiet for a few weeks as we focused elsewhere during the recent outbreak of COVID-19. Or, if you haven’t noticed because more urgent concerns fill your attention, we understand. We hope you and yours are safe, healthy and ready to help each other recover.

It’s nice to be back exploring loyalty and member engagement on this blog again. For today, we wanted to share our personal journey in navigating the effects of the worldwide pandemic.

When Access Development’s hometown of Salt Lake City received the official stay at home order in March we, like many others, got an unexpected crash course in working remotely. And our immediate concern was providing seamless service to the clients who trust us, most of whom were similarly scrambling to adjust.

Posted by Kendra Lusty on Feb 20, 2020 11:07:17 AM

Typically, organizations partner with a discount program provider, but what about creating one yourself? This article discusses critical factors to help you decide if a do-it-yourself discount program is right for you. About a 4 minute read.

I don’t know about you, but when I see something cool someone created online, my first thought is “I could make that.”

A few times, I’ve succeeded in making my own version and even enjoyed the challenge of creating with my own hands. Some of my favorite things I own are things I’ve made.

More often though, I’ve found the effort not worth my while.