Posted by Kendra Lusty on Jun 3, 2020 7:05:00 AM

You may have noticed our blog has been quiet for a few weeks as we focused elsewhere during the recent outbreak of COVID-19. Or, if you haven’t noticed because more urgent concerns fill your attention, we understand. We hope you and yours are safe, healthy and ready to help each other recover. It’s nice to be back expl...

Posted by Kendra Lusty on Feb 20, 2020 11:07:17 AM

Typically, organizations partner with a discount program provider, but what about creating one yourself? This article discusses critical factors to help you decide if a do-it-yourself discount program is right for you. About a 4 minute read. I don’t know about you, but when I see something cool someone created online, ...

Posted by Kendra Lusty on Jan 16, 2020 8:13:10 AM

Last week, we outlined the process for calculating an actionable number to describe each member’s level of engagement in the article, Gauging Member Engagement: How to Collect Actionable Data. In part 2 of the series below, we describe how to take this new metric and customize a member marketing plan. Ideally, you’ve f...

Posted by Kendra Lusty on Jan 8, 2020 9:07:09 AM

Can you add up the number of members you have? Yes. Can you calculate your quarterly profits? Yep, easily. But can you put a solid number to something as nebulous as a member’s level of engagement? Yes, actually you can. And in doing so you can help your members succeed based on their individual levels of loyalty. Lack...

Posted by Ashley Autry on Aug 1, 2019 10:49:21 AM

With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.

Posted by Kendra Lusty on May 16, 2019 8:00:00 AM

You’ve probably heard it called customer success – after all, that’s what it’s known by in most of the business world. Here at Access, we call it client success and we have an entire department dedicated to it. Or you could call it member success. While not a buzz word, this would be just as relevant a term. What am I ...