<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=238977&amp;fmt=gif">

Posted by Michelle White on Aug 27, 2019 8:36:00 AM

Happy Labor Day!

Here on the Access Loyalty Blog we talk a lot about member engagement and how to earn it. We dive deep into the world of member loyalty and seek to master it from just about every angle – especially when it includes discount programs. (Those are our favorite.)

But today the occasion calls for something a little different. This Labor Day, we want to give a front-page salute to all the workers that show up day in and day out to contribute to the prosperity of our society.

So much of business today centers around attracting and satisfying end-users (a.k.a. members or customers). And when we aren’t focused on them, we’re usually working to keep our shareholders happy.

Rightfully so. Shareholder and customer engagement are both critical to corporate success. But what about employees? They’re the ones responsible for appeasing those customers and shareholders. Who takes care of those important people? It’s not sales or business development or the director of membership marketing.

Posted by Gary Toyn on Jun 6, 2019 9:28:07 AM

When membership organizations make bad decisions, we can learn a lot from their mistakes. Here is a tongue-in-cheek look at ten easy ways to smother member loyalty and engagement.  About a 7 minute read.

My role as a marketing consultant has allowed me to work with all types and sizes of membership organizations. From large organizations with a million or so members, to small non-profit and trade groups with just a few thousand members. Most organizations seem to get it. They’ve figured out how to adapt to meet the unique needs of their members, and they can seamlessly integrate our discount platform into their existing suite of member benefits and privileges.

A few others -- dare I say -- are unprepared for success.

They have so many fundamental problems with how they run their organization that adding a powerful engagement tool like ours will actually make matters worse.

After more than a decade in working with various groups, I’ve noticed some important patterns among the few groups that struggle the most. The ones that have a knack for suffocating member engagement.

I think there’s great value in learning from the mistakes of others, so here’s my list of the ten easiest ways an organization can smother their member loyalty and engagement: 

Posted by Gary Toyn on May 9, 2019 8:06:23 AM

When it comes to running a member benefits or loyalty program, your mama had it all figured out.

In honor of mothers everywhere (including mine who's been a mom for 71 of her 90 years), I’d like to share some life lessons learned from the mother hen herself – and how they can be used as best practices in running a successful membership discount club or loyalty program.