They invest more in their employees than they do in their primary product.
They have a great corporate culture and they compensate fairly. If you asked them, they’d say their employees (and the on-site atmosphere those baristas create) are their primary product.
They’re one of the most beloved brands in the world, and odds are the majority of you reading this have bought a drink from there in the past 24 hours.
What Starbucks has done works very well.
Yet many companies are moving in the opposite direction.