the
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loyalty blog

Customer loyalty and brand loyalty aren’t what they used to be. Between rising costs, endless options, and customers who can switch brands with a single tap, keeping people engaged has gotten a lot harder. Consider this: acquiring a new customer costs somewhere between 5 and 25 times more than...

Let’s be honest, loyalty programs used to be all about collecting points and hoping one day they turned into… something. Maybe a toaster. Maybe a flight. Maybe...

Confession time. Whenever I have to call customer service, I always cringe, waiting for that dreaded phone tree before I ever get to talk to a person. Even...

In today’s world, many businesses are seeing increasing diversity among their members. Are your membership benefits keeping up? Access Development has expanded...

Wasn't it just yesterday we were figuring out 2025? We were watching AI companies like ChatGPT take over customer service, scrambling to keep up with new...

2025 proved that loyalty programs are no longer “set it and forget it.” Inflation, shifting consumer expectations, and rapid advances in AI forced brands to...