Posted by Kendra Lusty on Mar 29, 2022 12:47:38 PM

It's 2022 and the travel and tourism statistics are pouring in as companies everywhere strive to understand a not-quite-yet-post-pandemic travel climate. 2021 set the travel industry on the road to recovery, and many are hopeful that 2022 will take it the rest of the way. Recent statistics show that not only are people...

Posted by Kendra Lusty on Mar 21, 2022 9:17:01 PM

I’m sure we’ve all seen at least one viral video of an unsuspecting (or overconfident) person stepping on a fast-running treadmill only to go flying off the back. Even running as fast as they could, the person just wasn’t able to keep pace. As long as we know the person isn’t injured, the videos are comedy GOLD for all...

Posted by Kendra Lusty on Mar 21, 2022 9:15:35 PM

If you were to look through the mission statements of most membership organizations, one phrase would stand out over and over again: “helping people”. Professional associations are all about helping people succeed and advance in their careers. Social clubs seek to help people build community among those with similar in...

Posted by Brandon Carter on Mar 2, 2022 8:00:00 AM

In a perfect world new members join your organization and instantly understand your purpose and your value to them. They would renew forever and ever, and refer their friends who become loyal members themselves. Everyone's happy and dancing and singing and sharing candy and life is just awesome. We can all dream, right...

Posted by Kendra Lusty on Jan 19, 2022 9:25:16 PM

Words have power. Just think. I transferred that thought directly from my brain to yours with nothing but a few squiggly marks on a screen. It’s almost like magic. And others have said it far more eloquently than I did: "Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humi...

Posted by Kendra Lusty on Nov 17, 2021 9:09:11 AM

If you’re interested in adding some membership perks to liven up your benefits package, then congratulations! Many businesses have used perks to deepen their connection with members, increasing engagement and, therefore, customer retention. For a refresher course on the power of offering membership perks, check out the...