<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=238977&amp;fmt=gif">

Posted by Kendra Lusty on Feb 10, 2021 8:00:00 AM

Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

Posted by Ashley Autry on Feb 3, 2021 9:00:00 AM

A customer is someone who buys something. A member is someone who belongs to something.

Every business should aim to have members, even those without a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with a product or brand.

These relationships don’t happen by accident. Some brands can develop deep cult followings, but not all of us can be Apple or Starbucks.

We can however, borrow specific tactics from membership groups designed to build engagement and long-term loyalty.

Start small. Try any of these 20 member engagement ideas used by some of the largest membership organizations in the world.

Posted by Kendra Lusty on Jan 19, 2021 9:28:36 AM

It’s a new year, a new opportunity to set goals and succeed in any aspect of life one chooses to focus on.

The intention of a New Year’s resolution is to establish life-long changes that will improve the person’s life in some way. Whether you like to set official New Year’s resolutions or not, goal-setting has proven an effective strategy for increasing productivity and focusing efforts in the right direction.

And the effects are even more pronounced when it comes to businesses and organizations.

Of course there are some resolutions notorious for being dropped after the first few weeks (“get in shape”, I’m looking at you.) So the last thing you want is to set organization goals that get lost in the shuffle, or worse, send you down the wrong path.

Posted by Kendra Lusty on Dec 2, 2020 8:59:01 AM

Open enrollment season is also known as hug-a-harried-HR-professional season. Okay, I just made that up, but the fact remains that open enrollment is a busy and stressful time of year for those in Human Resources.

That’s because the stakes are high. More and more businesses are realizing they need to nail their employee benefits package in order to keep the best and brightest working for them for years to come. Every business and organization—from the smallest mom and pop restaurant to multi-million member associations—relies on happy and engaged employees to accomplish their goals.

Want to better serve your customer base? Want to help your members be more engaged? Studies show that the best place to start is with employees. According to a Cornell University study, companies on the Fortune Magazine Best Companies to Work For list boast higher customer satisfaction scores.

Posted by Ashley Autry on Nov 17, 2020 7:00:00 AM

Just like a juicy Thanksgiving turkey, the best discount programs are made with carefully chosen ingredients that come together to create a recipe for success.

When we think about eating a delicious holiday bird, most of us imagine ingredients like parsley, celery, onion, lemon pepper, salt, sage and thyme.  Almost no one is dreaming of eating a turkey where the main ingredient is, let’s say… Flamin’ Hot Cheetos powder (unfortunately this is a real thing).

Much in the same way, nobody wants to be a part of a discount program that has poor customer service, novelty discounts that people won’t use, low-value deals, online-only offers, discounts that are nonredeemable, and no mobile coupon options.

So for all you membership organizations out there, make sure the white label discount program you’re offering members is one you would actually want to use yourself – and not just every once in a while, but frequently.

And for those companies and organizations looking to make a switch or offer a discount/loyalty program for the first time, it’s important to be aware of the essential “ingredients” to look for that make a discount program effective.  

After all, your members/customers/employees don’t just want a discount program for the sake of having one. It’s only valuable to them if they can utilize and incorporate it into their everyday lives, saving money often on the things they buy all the time.

New Call-to-action

Posted by Kendra Lusty on Nov 5, 2020 8:11:11 AM

The 2020 US election is complete. We hope everyone was able to vote safely and to make your voices heard. No matter how you feel about the results of any particular election, I think we can all agree that it’s wonderful to have a say in our future.

As we anxiously wait for the final votes to be tallied, here’s a question to keep your mind busy. Do your members have a say in what benefits they receive? Even with many value-added benefits to select from – like discount programs, birthday rewards, points earning, surprise and delight campaigns, etc. – you don’t have to blindly guess what members want. We’ve got some tips to help you figure out exactly what will keep them coming back year after year.