Posted by Kendra Lusty on Jul 14, 2021 6:51:07 PM

It's 2021 and statistics are showing that people are travelling once again. 

After a solid year of staying home, masking up and keeping our collective distance, people are hungry to explore the world.

Is it any wonder that when it comes to the best corporate discount programs, association member benefits, white-label rewards programs, and membership perks in general, discounted travel is often among the most hotly pursued additions to the mix. 

So to better understand today’s traveler, we at Access have compiled statistics from research studies by travel and tourism related sources. This article is for statistics published in 2021, but you can find all these and more from recent years in our Travel and Tourism Statistics: The Ultimate Collection.

Most of these stats are focused on Americans who travel – though other nationalities may creep into the mix from time to time. We've provided source links for each statistic. Sometimes you’ll find the data conflicts with other sources - so we’ll leave it up to you to decipher which is most accurate.

We'll keep this list updated regularly with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments. Enjoy!

Posted by Kendra Lusty on Jun 25, 2021 9:00:00 AM

Last week, we released the article Superior Customer Service: Your Loyalty Program’s Secret Weapon. In it, we discussed the importance of customer service to any business, but especially to those with loyalty programs, which rely on a positive customer experience to succeed. In part 2 of this series below, we give some tips on how to enhance your own customer service efforts.

I worked in a call center. Briefly.

Fresh out of college, I wanted to be making money as I searched for a “real job” so I took a position that was notoriously easy to get, at a place that would hire just about anyone.

Admittedly, this company put a lot of effort into training according to client expectations. However, it’s very hard to make a group of teens, job seekers, recently laid-off, etc., really care.

Posted by Kendra Lusty on Jun 14, 2021 10:26:03 AM

Mobile phones have become so engrained in our day to day, it’s sometimes hard for me to remember life without them. When people seek to interact with their favorite brands, they increasingly prefer to do so through their mobile devices.

The Access My Deals app debuted in March of 2011 with deals at 100,000 businesses nationwide. It was the first white label mobile coupon platform of its kind, back when people still were warming up to the idea of mobile couponing.

In 2016, the app got its first major overhaul with hundreds (yes, hundreds) of improvements to make the app more rewarding than ever. To help users enjoy the 500,000 deals available at the time, we added a navigation bar, yelp integration, filtering, a homepage with suggest offers and many more features to help members save more AND more often.

And now, just over a decade since its inception, Access is releasing the most comprehensive update yet. Every single change is aimed to make the user experience seamless, simple and MORE personalized, breaking down the common barriers that threaten to prevent members from saving every available dollar they can.

Previous versions of the My Deals mobile app have been well loved and well used. In fact, for the past three years, 77% of our total visitor sessions have been through mobile devices.

And there’s even better news for businesses and organizations that offer the My Deals mobile app to their members, customers, employees and more. During user testing, the latest app update performed better in several key metrics that matter most in terms of engagement. Test groups showed a 20% higher conversion rate of registrations and five times more redeems.

Posted by Andrew Graft on Jun 1, 2021 9:30:00 AM

Ray Bradbury – author of the space travel and colonization classic The Martian Chronicles – once wrote, “Half of the fun of travel is the aesthetic of lostness.”

What did Mr. Bradbury mean when he penned this now famous quote? We may never know.

Don’t get the wrong idea, of course. We get the part about travel being extra rewarding when people get far off the beaten path into places they didn't even know existed. (Duh.)

What civilization will always wonder is this. Did he mean “half” in the general sense, as in give or take a third? Or “half” in the 50% sense, where if he’d meant 51 percent, he’d have said 51 percent?

Whatever the math behind Ray’s statistical calculations, one thing we know for sure…

People looooooove to travel.

Families and individuals of all ages, sizes and incomes. To faraway lands. For weekend getaways. To pursue new business deals. With kids. Without kids. On planes, trains, automobiles, boats and buses.

And when it comes to the best corporate discount programs, association member benefits, white-label rewards programs, and membership perks in general, discounted travel is often among the most hotly pursued additions to the mix. Why? Because lots of money AND emotional expectation are wrapped up in most of our travel purchase decisions.

So to better understand today’s traveler, we at Access have compiled what we believe is a comprehensive “ultimate collection” of statistics having to do with the travel and tourism industry. We've tried to make this list as relevant as possible, which means we combed through recent research from travel and tourism related sources.

Most of these stats are focused on Americans who travel – though other nationalities may creep into the mix from time to time. We've provided source links for each statistic. Sometimes you’ll find the data conflicts with other sources - so we’ll leave it up to you to decipher which is most accurate.

We'll keep this list updated regularly with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments. Enjoy!

Posted by Kendra Lusty on May 26, 2021 10:00:00 AM

In case you haven’t heard, Disneyland in Anaheim, California is now selling tickets in anticipation of welcoming out-of-state guests on June 15. Oo-de-lally! And for travelers wishing to stay near the park, the Disneyland Hotel plans to open July 2 with reduced capacity. 

This comes only 6 weeks after Disneyland broke its unprecedented year-long closure by opening to California residents on April 30, 2021.

For now, Disneyland operates at reduced capacity with restriction on indoor attractions, indoor dining and events that would make social distancing difficult.

It may be a while yet before the doors are open wide, but you can be sure that people everywhere are eagerly anticipating and planning for the day they can return to their favorite Disney parks.

Who else but Disney can inspire this kind of love? Parents save for years to share with their kids the attractions they loved most when they were young. Couples choose Disney for honeymoons, teens for senior trips, kids for birthdays, and people everywhere to celebrate milestones of all kinds. And one Texas man recently ran, not “coast to coast” but “from Disneyland to Walt Disney World” in the name of diabetes awareness.

Posted by Kendra Lusty on May 25, 2021 10:00:00 AM

Confession time. Whenever I have to call customer service, I always cringe, waiting for that dreaded phone tree before I ever get to talk to a person.

I think my record is 18 selections before I got frustrated and pounded 0, which wasn’t listed but thankfully sent me to the operator anyway.

I prefer to use a company’s website to find hours of operation, pay bills, and all the other automated tasks you usually find in a phone tree.

So unless one of your options is “If you would like to hear a duck quack” then I’m probably not going to find my answer automated in your system. No, if I’m resorting to dialing a number, I want to talk to a person, dang it.

Rant over.